Digital art gallery that's as pretty as a picture
Over the past decade, traditional art galleries have begun to embrace the digital age, and aspiring entrepreneur, Juliette Loughran, was all too aware that she needed to 'get it right' , if she was to make an impression in this saturated marketplace. Digital Potion was asked to construct a digital platform that would quickly and efficiently establish Loughran Gallery as a reputable force, allowing the business to serve its customers with new and fresh artistic pieces on an easy-to-use, consistent basis.
Juliette showcases fresh, up-and-coming talent alongside established artists such as Damien Hirst, Tracey Emin and Dave White. To reflect this talent, her website needed to display a clean, understated elegance, combined with a welcoming, easy-to-navigate structure.
In true 21st century style, Loughran Gallery does not exist in one fixed space. Instead, it operates as a series of very successful pop-up exhibitions. Venues change, artists come and go, so, it is vital that the gallery’s digital presence provide a sense of continuity, with a comprehensive digital marketing plan acting as the glue. The online gallery, blog and social media presence are all crucial in supporting the business’s growing reputation. The client was conscious of the crucial need for search engine optimisation, as well as the importance of ongoing content, blogging and social media. In turn, Digital Potion was very aware that an immediate impact was needed to put Loughran Gallery firmly on the map, generating brand awareness and attracting new and loyal customers to generate sales.
Through a concise, critical analysis of the marketplace and its competitors, we assessed what would be the most fitting online solution for Loughran Gallery. Its long-term commitment to ‘pop-up’ galleries meant that the emphasis had to lie in the digital brand. As the only permanent element of the business it was important to establish the website as the core foundation for the gallery’s personality.
Natural SEO was successfully built into to the structure of the website, allowing easy browsing across the gallery. Social media tools were integrated into the back end of the CMS, facilitating the client’s commitment to blogging, social activity and a fast response to new trends. Making this strategy easy for the client was at the forefront of our approach to help this business prosper.
Loughran Gallery’s website serves as an integrated bridge between Juliette and her customers. The platforms – both web and app - have helped Juliette to broaden her customer base, given significant growth to her brand, and, in turn, increase sales.
Get in touch to see how an intelligence-led, strategic focused approach could bring tangible results to your business, too.