Curious Writer | Editorial

If you’re looking for help with one-off editorial projects then our sister brand Curious Writer can help. Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

Lisa’s time as both a film journalist and a corporate writer and editor for BP has taught her that there are stories to be told in any subject and over the past two decades has interviewed everyone from actors and curators at major arts institutions, to CEOs and former chief economists at the Bank of England. 

curious writer

Everything we write starts with your audience – be they employees, non-governmental organisations, or customers. Understanding what motivates them helps us to draw out your unique story and – crucially – tone of voice. 

Curious Writer can help you with any of the following:

 

Feature writing

Whether it’s for a magazine aimed at your staff or an external website looking to engage with your stakeholders, we can help you create engaging features about your work. Equally, if you’re a commercial newspaper or magazine looking for someone who can write about anything from science and finance, to film and arts, then we’d love to hear from you.

Inhouse web copy

All too often inhouse copywriting is one of the last things that a business thinks about and the result tends to be woolly and full of jargon. But if you want employees to engage with your new human resources policy or understand the importance of diversity and inclusion to your business, you need to talk to them in practical, down-to-earth language that helps them understand their role in your success.

Corporate reporting

Report writing is a particular skill that must negotiate a fine balance between what your audience expects to hear from you and what your leadership team wants to say. We can help you manage that balance and have particular experience in working with businesses on their sustainability reporting needs.

Brochures

A good company brochure needs to get across a lot of information in a few words. Working with Digital Potion’s creative director Les Copland, we create beautiful brochure work that seamlessly blends copy with design.

Editing

You may already have your own in-house writers but be looking for some help with tone of voice, or for a neutral eye to make recommendations on how to improve the clarity of your copy. Editing is an art in its own right and Lisa is an award-winning editor known for her ability to help businesses create clarity in their writing. Her pen isn’t inscribed with ‘this pen kills jargon’ for nothing.

Infographics

We love words, but we know that sometimes a picture paints a thousand of them. So, we work in partnership with Digital Potion to develop stunning infographics that can help your business tells its story from a different angle.

Training

More and more companies are recognising the value of the words they share and it’s becoming increasingly important for employees, such as communications managers, to have strong writing skills. If you’d like some help developing those skills, Lisa also runs training courses that teach the basics of good journalism in a business context.


Always tailored never templated

Search Engine OptimisationView more

Search Engine Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Content MarketingView more

Content Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Design & DevelopmentView more

Design & Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine MarketingView more

Search Engine Marketing

Search Engine Marketing comes in handy. It's the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click'

Video & AnimationView more

Video & Animation

Videos and animation are highly shareable. They make you stand out from the crowd whilst fulfilling the primary goal of putting your content first.

BrandingView more

Branding

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Curious Writer | EditorialView more

Curious Writer | Editorial

Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

WORK WE’VE DONE

Overhaul for Diamond RocksView more
Creative Design + Development + SEO

Overhaul for Diamond Rocks

Diamond Rocks needed to pro-actively boost Google rankings to promote healthy ecommerce sales. Our brief was to create a modern, user- and mobile-friendly website. It needed to deliver a seamless, inspiring experience for customers.

Revamping digital strategy for tech pioneerView more
Creative Design + Development

Revamping digital strategy for tech pioneer

Digital Potion has enjoyed a relationship with bp for many years. Using our knowledge and skills in this space, we quickly identified that a complete overhaul was the best way forward.

Content refresh & digital rebrand | before nine View more
Development + SEO + Content

Content refresh & digital rebrand | before nine

Digital Potion pride ourselves on our ability to deliver value-adding digital services for every client’s business. Join our project deep-dive and see the value of our collaborative approach with a very special client.

Why creating organic content is important View more
SEO + Content

Why creating organic content is important

With millions of websites jostling for Google’s attention every minute of every day, a well-executed content strategy is a number one priority when it comes to getting a search engine’s attention

The Search Engine Marketing minefieldView more
SEO + Search Engine Marketing

The Search Engine Marketing minefield

Where is the balance between organic long-tail content strategies and paid campaigns? How do you cut through inconceivable amounts of noise to get your business noticed? Digital Potion provide some of their insights.

Why AMP is making a big noise in mobile optimisationView more
Development + SEO

Why AMP is making a big noise in mobile optimisation

We have improved our clients’ search rankings using Google’s AMP framework. Find out how it could help you.

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I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business.
William Loughran
Juliette Loughran - Director
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In a world full of jargon, DP has been the only company I have met who has been able to explain what SEO actually means and then had the expertise to put words into action. Our organic traffic is up thus reducing our reliance on Adwords for new enquiries.
London Orthotic Consultancy
Julian English - Marketing Director
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If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
David Duggan Watches
David Duggan - Founder
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Digital Potion are awesome! We have used them for our website and digital marketing for about 5 years now, and are extremely happy with their service.
Odyssey Travels Group
Marc Harris - Founder
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It felt like digital potion were an extended part of the before nine team – partners rather than suppliers.”
Before Nine
Dr Aarti Anhal - Founder
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The Digital Potion team quickly understood our business objectives and the challenges associated with being a young start-up, and proposed an effective way forward.
Kerry Henning, Marketing Executive, Fotech
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Digital Potion managed to get my website to no.1 on Google listings for the majority of my keywords. Since then we have so much work that I can't find enough staff to physically do the typing and have to turn work away!
TypeOut
Jason Laborde - Founder
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We have partnered with Digital Potion for more than five years. During this time they have always taken the lead on project direction and technical development. They have a great track record of delivering on their promises and have successfully maintained our projects with the technical expertise and high standards our requirements demand.
The Telegraph
Alex Jones - Group Agency Director
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Digital Potion took the reins, leading us through the full rebrand process before building a completely new website, from the ground-up and to our specific requirements. I am very happy with the new website. It has raised our game and is leading to new and exciting global opportunities.
Vineet Khandelwal, Owner, Diamond Rocks
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Lisa is an absolute pleasure to work with. She is dynamic, an excellent writer, who makes it simple to understand. If you are looking for some fresh air when it comes to content, look no further.
BP
Hitesh Parmar - Learning Innovation Director
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Digital Potion have their finger on the pulse! Their technical expertise and knowledge of SEO push them far ahead of any other company and we have never felt in such good hands. Every member of the team is a pleasure to work with.
Davidson
Claudia Davidson - Marketing Director
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