Curious Writer | Editorial

If you’re looking for help with one-off editorial projects then our sister brand Curious Writer can help. Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

Lisa’s time as both a film journalist and a corporate writer and editor for BP has taught her that there are stories to be told in any subject and over the past two decades has interviewed everyone from actors and curators at major arts institutions, to CEOs and former chief economists at the Bank of England. 

curious writer

Everything we write starts with your audience – be they employees, non-governmental organisations, or customers. Understanding what motivates them helps us to draw out your unique story and – crucially – tone of voice. 

Curious Writer can help you with any of the following:

 

Feature writing

Whether it’s for a magazine aimed at your staff or an external website looking to engage with your stakeholders, we can help you create engaging features about your work. Equally, if you’re a commercial newspaper or magazine looking for someone who can write about anything from science and finance, to film and arts, then we’d love to hear from you.

Inhouse web copy

All too often inhouse copywriting is one of the last things that a business thinks about and the result tends to be woolly and full of jargon. But if you want employees to engage with your new human resources policy or understand the importance of diversity and inclusion to your business, you need to talk to them in practical, down-to-earth language that helps them understand their role in your success.

Corporate reporting

Report writing is a particular skill that must negotiate a fine balance between what your audience expects to hear from you and what your leadership team wants to say. We can help you manage that balance and have particular experience in working with businesses on their sustainability reporting needs.

Brochures

A good company brochure needs to get across a lot of information in a few words. Working with Digital Potion’s creative director Les Copland, we create beautiful brochure work that seamlessly blends copy with design.

Editing

You may already have your own in-house writers but be looking for some help with tone of voice, or for a neutral eye to make recommendations on how to improve the clarity of your copy. Editing is an art in its own right and Lisa is an award-winning editor known for her ability to help businesses create clarity in their writing. Her pen isn’t inscribed with ‘this pen kills jargon’ for nothing.

Infographics

We love words, but we know that sometimes a picture paints a thousand of them. So, we work in partnership with Digital Potion to develop stunning infographics that can help your business tells its story from a different angle.

Training

More and more companies are recognising the value of the words they share and it’s becoming increasingly important for employees, such as communications managers, to have strong writing skills. If you’d like some help developing those skills, Lisa also runs training courses that teach the basics of good journalism in a business context.


Always tailored never templated

Search Engine OptimisationView more

Search Engine Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Content MarketingView more

Content Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Design & DevelopmentView more

Design & Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine MarketingView more

Search Engine Marketing

Search Engine Marketing comes in handy. It's the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click'

Digital PRView more

Digital PR

A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Video & AnimationView more

Video & Animation

Videos and animation are highly shareable. They make you stand out from the crowd whilst fulfilling the primary goal of putting your content first.

BrandingView more

Branding

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Social mediaView more

Social media

Social media can transform the way you talk to your customers, but if you’re not sure where to start your conversation, or want some advice on building your profile, give us a call. We're very sociable people.

Curious Writer | EditorialView more

Curious Writer | Editorial

Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

WORK WE’VE DONE

Marketing to Baby BoomersView more
Creative Design + Digital PR + SEO + Search Engine Marketing + Content

Marketing to Baby Boomers

Marketing to Baby Boomers - Baby boomers are the wealthiest generation in human history. But while they control more than 90% of the world’s wealth, both privately and corporately, they remain one of the most difficult to convert from browser to buyer.

WordPress is slowView more
Development + SEO + User Experience

WordPress is slow

Although websites that use WordPress seem more cost effective, they may no longer be such a great option. We analyse the page loading speeds of a WordPress website and compare it to a bespoke build.

What questions should you be asking your SEO agency?View more
Development + SEO + Content

What questions should you be asking your SEO agency?

Do you have concerns about the state of your website performance in search? Do you have a web or SEO agency that does not explain what they do for you? These are some simple questions you should be asking your SEO agency.

Building inbound partnershipsView more
Digital PR + SEO + Content

Building inbound partnerships

A behind-the-scenes look at how we typically build inbound partnerships between our clients and other websites in order to improve the distribution of content to broader audiences.

Got a new website but your traffic has bombed????View more
Development + SEO + Content

Got a new website but your traffic has bombed????

Got a new website but your traffic has bombed???? The most important factor in our experience for traffic loss is down to a lack of URL migration planning.

Building community through blogsView more
Creative Design + Development + Digital PR + SEO + Content + Social Media

Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

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I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business.
William Loughran
Juliette Loughran
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