We love a good story. Human beings have been spinning yarns for millennia. A well-constructed story can bring people closer together, change attitudes and prompt action. It can reveal things about us that we didn't know, make us feel things we didn't understand. In short, stories are part of our genetic code.
Just as a good book can keep us turning its pages or a good film glued to the screen, great storytelling can keep your customers coming back to you time and again. Combined with beautiful design and simple-to-use technology, storytelling – about your company, your people, your product and your industry – can transform your website's reputation and boost its search engine rankings. At their very best, stories can create two-way conversations with your customers.
Often, though, web copy finds itself at the bottom of a business's to do list. Not everyone enjoys writing and sometimes trying to write about yourself can feel like cleaning a toilet with a teaspoon. So, put the teaspoon down and let us help you.
Our copywriters have worked for national magazines, charities, FTSE 100 companies and global brands. They've interviewed everyone from Hollywood actors to politicians, to blue-chip chief executives. They're never happier than when they’re telling stories. And, they're really good at getting that all-important info out of your head and down on paper. Or screen.
Once it's written, we'll also help you to make sure that the right people are seeing your content in the right places. Our extensive inbound marketing and social media skills earn us links with expert bloggers, professional websites, publishers and media partners interested in your products and customers. We actively encourage them to share our stories as widely as possible.
Take a look at our Content Marketing page in The Lab to read some of our success stories.
Even if you already have an in-house writing team, we can help. Our sister company, Curious Writer, offers bespoke writing training that can be tailored to your requirements.
We have proven experience in boosting our clients' Google rankings and driving online traffic to their website. We do that with great content, hard work and a lot of tea.