It has been nearly a decade since Google decided that content is King. Today, it’s impossible to achieve front page search engine rankings without high quality, organic content written to Google’s rules. That’s a game changer for SEO, and it makes your content strategy fundamental to online success. But it’s not an easy tactic to get right.
Even five years ago, a barely literate blog shoehorned with key words, phrases and links would benefit your SEO. Today the same blog will earn you a Google penalty for your troubles. The result? A keyword ranking demotion of at least ten positions for at least six months. That’s six months during which your business will suffer, all because of an inappropriately written article! And once it’s happened, there will be very little you can do about it.
But creating high quality content is not for the faint hearted. It’s a blend of science, art, creative strategy and hard work. Not only must your content be organic, well written and relevant to your market, it must also be technically crafted to meet complex search engine criteria and achieve the correct indexing to push you up that all-important rankings ladder.
Unless you happen to have a team of SEO specialists on board, the process can be unbearably cumbersome, time consuming and frustrating – not to mention expensive. For many businesses, it makes strategic and financial sense to outsource this highly skilled job to the content professionals.
That’s where we come in. Digital Potion has one of the highest quality content production departments of any small agency. We’re experts in the creative process, highly skilled in SEO copywriting, and always one step ahead of Google’s next gear shifts. The results are proven – not only through our client’s own stats but through our impressive portfolio of leading trade, consumer and national press outlets that regularly run with our content online.