Content Marketing

It has been nearly a decade since Google decided that content is King. Today, it’s impossible to achieve front page search engine rankings without high quality, organic content written to Google’s rules. That’s a game changer for SEO, and it makes your content strategy fundamental to online success. But it’s not an easy tactic to get right.
 
Even five years ago, a barely literate blog shoehorned with key words, phrases and links would benefit your SEO. Today the same blog will earn you a Google penalty for your troubles. The result? A keyword ranking demotion of at least ten positions for at least six months. That’s six months during which your business will suffer, all because of an inappropriately written article! And once it’s happened, there will be very little you can do about it.
 
But creating high quality content is not for the faint hearted. It’s a blend of science, art, creative strategy and hard work. Not only must your content be organic, well written and relevant to your market, it must also be technically crafted to meet complex search engine criteria and achieve the correct indexing to push you up that all-important rankings ladder.
 
Unless you happen to have a team of SEO specialists on board, the process can be unbearably cumbersome, time consuming and frustrating – not to mention expensive. For many businesses, it makes strategic and financial sense to outsource this highly skilled job to the content professionals.
 
That’s where we come in. Digital Potion has one of the highest quality content production departments of any small agency. We’re experts in the creative process, highly skilled in SEO copywriting, and always one step ahead of Google’s next gear shifts. The results are proven – not only through our client’s own stats but through our impressive portfolio of leading trade, consumer and national press outlets that regularly run with our content online.

 


Always tailored never templated

Search Engine OptimisationView more

Search Engine Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Content MarketingView more

Content Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Design & DevelopmentView more

Design & Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine MarketingView more

Search Engine Marketing

Search Engine Marketing comes in handy. It's the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click'

Digital PRView more

Digital PR

A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Video & AnimationView more

Video & Animation

Videos and animation are highly shareable. They make you stand out from the crowd whilst fulfilling the primary goal of putting your content first.

BrandingView more

Branding

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Social mediaView more

Social media

Social media can transform the way you talk to your customers, but if you’re not sure where to start your conversation, or want some advice on building your profile, give us a call. We're very sociable people.

Curious Writer | EditorialView more

Curious Writer | Editorial

Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

WORK WE’VE DONE

WordPress is slowView more
Development + SEO + User Experience

WordPress is slow

Although websites that use WordPress seem more cost effective, they may no longer be such a great option. We analyse the page loading speeds of a WordPress website and compare it to a bespoke build.

What questions should you be asking your SEO agency?View more
Development + SEO + Content

What questions should you be asking your SEO agency?

Do you have concerns about the state of your website performance in search? Do you have a web or SEO agency that does not explain what they do for you? These are some simple questions you should be asking your SEO agency.

Building inbound partnershipsView more
Digital PR + SEO + Content

Building inbound partnerships

A behind-the-scenes look at how we typically build inbound partnerships between our clients and other websites in order to improve the distribution of content to broader audiences.

Got a new website but your traffic has bombed????View more
Development + SEO + Content

Got a new website but your traffic has bombed????

Got a new website but your traffic has bombed???? The most important factor in our experience for traffic loss is down to a lack of URL migration planning.

Building community through blogsView more
Creative Design + Development + Digital PR + SEO + Content + Social Media

Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

Why have some businesses stopped buying their brand name?View more
Digital PR + SEO + Search Engine Marketing

Why have some businesses stopped buying their brand name?

If your site's ranking is weak you can still get to the first page of search results, as long as you’re willing to pay up. Find out why some businesses have stopped buying their brand name.

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Lisa is an absolute pleasure to work with. She is dynamic, an excellent writer, who makes it simple to understand. If you are looking for some fresh air when it comes to content, look no further.
Hitesh Parmar
BP Learning Innovation