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Content First digital marketing

Are you sure that Google is giving your business the attention it deserves?

With so many websites and so much content available on the internet today, knowing the answer to this question is more important than ever. Search engines like Google can be your website's best friend if you know how to speak their language.

To do that, you need to know what gets your customers out of bed in the morning, what they love and hate, and on which channels they're talking to one another. By speaking your customers' language, you can unlock all sorts of conversations, driving all-important traffic to your website.

That's where Digital Potion can help. We've grown up with the digital marketing industry, developing websites and the content to go on them for FTSE 100 companies, luxury retailers and national media organisations. We pride ourselves on creating websites that blend beautiful design, simple functionality and compelling content. 

The service categories below are a snapshot of how we do it. And we'd love to do it for you.

Have a browse through our services section to learn more about the different elements that we believe make up digital marketing, or check out the category-specific sections farther down, where you'll find examples and case studies of our work in action. Each of our clients is unique and we believe in developing digital marketing strategies that suit them, not us.

So, if you have a cracking business idea and are looking for help in laying the foundations, or you're a seasoned pro who's after some fresh thinking, then drop us a line.

Our business is to help your business grow..


DIGITAL MARKETING SERVICES

Digital
Strategy

Do you know who your clients are? What they want? How they want it delivered? We can help you to create a digital strategy that fits your business beautifully.

Content
Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Search Engine
Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Search Engine
Marketing

A great SEM campaign can provide a welcome boost to your website's traffic. Using our tried-and-tested tools and techniques, we can help you to get more clout for your click.

Inbound
Marketing

A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Web Design &
Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Creative &
Brand

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Social
Media

Social media can transform the way you talk to your customers, but if you’re not sure where to start your conversation, or want some advice on building your profile, give us a call. We're very sociable people.

Email
Marketing

When it comes to successful email marketing, the devil is in the detail. That's why we use first-class eMarketing tools to help personalise your digital communications in ways that go far beyond a name.

Online Analytics
& Planning

Knowledge takes the guesswork out of decision-making. Using the best analytical tools in the business, we can help you to build a clear picture of your customers and their needs.

Systems, Hosting
& Support

Websites are a lot like swans: calm and graceful on the surface, with all the effort hidden from view. Making your website's technical framework – e.g. how fast it loads, navigation – work hard is as crucial to customer experience as its design.

Content
Management

A great content management system (CMS) can make updating your website as easy as opening an email. At Digital Potion, we are technically agnostic, which means we'll help to you choose the CMS that's right for you.

SEARCH ENGINE OPTIMISATION

Black hat SEO versus white hat SEO today

Black hat SEO versus white hat SEO today

Search engine optimisation (SEO) can be a dark art or a science, depending on your approach. But what is the difference between good and bad SEO and why should you care if both seem to offer results?

Search Optimisation +  Content Marketing +  Digital Strategy
Why have some businesses stopped buying their brand name in AdWords?

Why have some businesses stopped buying their brand name in AdWords?

Is buying your brand name in AdWords a tactic that delivers value for money? Is it the correct marketing approach? What’s more, does a brand name buy-up yield the same profit as it did five years ago?

Search Optimisation +  Digital Strategy
CASE STUDY: Building community through blogs

CASE STUDY: Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy
Our rising star of the bar

Our rising star of the bar

Find out how we helped to showcase Quentin's legal talents while keeping his search engine optimisation strategy as clean and clear as possible.

Website Design & Development +  Search Optimisation

INBOUND MARKETING

SEO Tactics - Building inbound partnerships

SEO Tactics - Building inbound partnerships

A behind-the-scenes look at how we typically build inbound partnerships between our clients and other websites in order to improve the distribution of content to broader audiences.

Inbound Marketing +  Content Marketing
A fresh approach for orthotics practice

A fresh approach for orthotics practice

How restructuring this leading orthotics consultancy's web architecture is helping the business to grow.

Website Design & Development +  Search Optimisation +  Inbound Marketing +  Content Marketing +  Digital Strategy

DIGITAL STRATEGY

Black hat SEO versus white hat SEO today

Black hat SEO versus white hat SEO today

Search engine optimisation (SEO) can be a dark art or a science, depending on your approach. But what is the difference between good and bad SEO and why should you care if both seem to offer results?

Search Optimisation +  Content Marketing +  Digital Strategy
Why have some businesses stopped buying their brand name in AdWords?

Why have some businesses stopped buying their brand name in AdWords?

Is buying your brand name in AdWords a tactic that delivers value for money? Is it the correct marketing approach? What’s more, does a brand name buy-up yield the same profit as it did five years ago?

Search Optimisation +  Digital Strategy