Digital strategy and delivery, tailored to your team.

I’m a senior digital consultant with more than 20 years of experience helping businesses and agencies build high-performing websites, improve search visibility, and create content that works.

After running a digital agency in London, I now work independently—offering the same level of expertise, and bringing strategic insight and hands-on support to every project.

I work directly with growing businesses, or as a trusted partner to creative teams and agencies who need reliable help with technical web consultancy, information architecture, SEO, and content-led digital strategy.

Whether you're a business owner looking to improve your digital presence, or an agency that needs a skilled consultant to support your team—I can help.

"We have partnered with Digital Potion for more than five years. During this time they have always taken the lead on project direction and technical development. They have a great track record of delivering on their promises and have successfully maintained our projects with the technical expertise and high standards our requirements demand."

Alex Jones - Group Agency Director -Telegraph Media Group

"Ed's deep technical knowledge ensures everything runs smoothly behind the scenes and his commitment to great service means that when issues do arise, they are diagnosed and resolved quickly. I would highly recommend Digital Potion to any organisation looking for a trusted and capable web services provider."

Neil Roberts - MD - Falcon Windsor

"Digital Potion are awesome! We have used them for our website and digital marketing for about 5 years now, and are extremely happy with their service."

Marc Harris - Founder - Odyssey Travels Group

"I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business"

Juliette Loughran - Director - William Loughran

"Digital Potion took the reins, leading us through the full rebrand process before building a completely new website, from the ground-up and to our specific requirements. I am very happy with the new website. It has raised our game and is leading to new and exciting global opportunities."

Vineet Khandelwal - Founder - Diamond Rocks

I have been working with Digital Potion for a number of years and I can say that they are brilliant at what they do. Ed and the team are a pleasure to work with and get excellent results.

Quentin Hunt - Founder - Criminal Defence Barrister

"The Digital Potion team quickly understood our business objectives and the challenges associated with being a young start-up, and proposed an effective way forward."

Kerry Henning, Marketing Executive, Fotech

"It felt like digital potion were an extended part of the before nine team – partners rather than suppliers.”

Dr Aarti Anhal - Founder - beforenine

"If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”

David Duggan - Founder - David Duggan Watches

"Digital Potion managed to get my website to no.1 on Google listings for the majority of my keywords. Since then we have so much work that I can't find enough staff to physically do the typing and have to turn work away!"

Jason Laborde - Founder - TypeOut

"Digital Potion have their finger on the pulse! Their technical expertise and knowledge of SEO push them far ahead of any other company and we have never felt in such good hands. Every member of the team is a pleasure to work with."

Claudia Davidson - Marketing Director - Davidsons

"In a world full of jargon, DP has been the only company I have met who has been able to explain what SEO actually means and then had the expertise to put words into action."

Julian English - Marketing Director - London Orthotics Consultancy

Digital Potion was founded by me, Ed Davison, after a decade working in senior roles across some of the UK’s largest agencies. I developed digital strategies for multinational businesses, global TV networks, and major British charities—but over time, I saw the industry shift. Agencies that once thrived on creativity and long-term partnerships were becoming transactional: build it, ship it, move on.

I started Digital Potion to do things differently—to stay small, personal, and focused on delivering real value through thoughtful digital strategy, honest collaboration, and high-quality work.

Over the years, I’ve built strong, longstanding relationships with a trusted network of creative designers, developers, writers, animators and filmmakers—people who are not only experts in their fields, but also great collaborators. I bring them into projects, when needed, as senior team members that I know will deliver with the same care, quality, and professionalism I value.

I’ve worked with global organisations like BP and The Telegraph, as well as family-run brands in the luxury, travel and lifestyle sectors.

Today, I work independently with businesses and agencies who want tailored digital consultancy—whether that’s SEO and content strategy, technical consultancy and development, or wider digital marketing support.

I help businesses and agencies solve digital challenges with tailored strategy, SEO expertise, and content that delivers real results. Every project is different—but the goal is always the same: to create clarity, unlock opportunities, and support growth.

Since the pandemic, I gave up the London agency office and now work remotely—mainly from the South East of England. I’m happy to travel when needed, but just as comfortable working entirely online. I’m flexible and used to adapting to different workflows, whether supporting in-house teams or collaborating with agencies on larger projects.

Case Studies

These projects reflect the kind of work I love—strategic, collaborative, and built to last. Each video walkthrough gives a fly-through look at how we approached the brief and delivered websites that perform beautifully and effectively in the real world.

Full service web projects: design, build & maintain

Travel

Bespoke travel website for a major luxury African travel group.

Care

Award-winning Top 20 UK care group with 22 luxury care homes.

Technology

Part of bp Launchpad, Fotech is a company pioneering fibre optic sensor technology.

Design & Craft

DAVIDSON LONDON have been making handmade luxury furniture for more than 30 years

Jewellery & Retail

Diamond Rocks is a high-quality contemporary jeweller with offices based in London’s historical Hatton Garden.