search engine optimisation

Why is being on the front page of a search engine so important? Because search engines are the number one source of information for any potential customer anywhere in the world. We know that one third of all searchers will click the first entry that they see and that 90% of all search sessions end on the front page. Since failure to market a business correctly is one of the top three reasons most businesses fail, you can't afford not to show up on the front page for your key search terms.

Organic search engine optimisation (SEO) is the most cost-effective way to attract new customers. Well written, well optimised content can still bring in customers five years after it was written. Compare that to paid search (PPC) which will stop attracting customers after the campaign ends.

Organic SEO can seem very confusing. Your website needs to be set up correctly, regularly fed with new, high-quality content, monitored and maintained otherwise, your website's search engine ranking will always go down in a competitive market. With Google's long-term commitment to favouring quality content, thankfully, organic search is here to stay!

Another important aspect of your website is its domain authority - in other words, other people talking about your content through social media and comments and, crucially, links from other websites that Google trusts (what we call high domain authority sites). Growing your domain authority can improve your search engine ranking, grow your online reputation and, ultimately, lead to more sales. We have history in directly increasing our clients authority which you can read about in our section on Digital PR.

Paid search - PPC - typically represents 20-40% of all search engine traffic, with emergency services such as plumbers and locksmiths representing 40% of the market. PPC has an important role to play in the digital marketing mix and is particularly useful when looking to promote sales and special offers.  Digital Potion has tracked and monitored all the main search engines for more than a decade now and during that time we have built a framework that we know delivers successful SEO for our clients. It's why our SEO clients work with us for years rather than months.

“In most cases, the SEO will need four months to a year to help your business first implement improvements and then see potential benefit.”
Maile Ohye, Developer Programs Tech Lead, Google

Always tailored never templated

Search Engine OptimisationView more

Search Engine Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Content MarketingView more

Content Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Design & DevelopmentView more

Design & Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine MarketingView more

Search Engine Marketing

Search Engine Marketing comes in handy. It's the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click'

Digital PRView more

Digital PR

A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Video & AnimationView more

Video & Animation

Videos and animation are highly shareable. They make you stand out from the crowd whilst fulfilling the primary goal of putting your content first.

BrandingView more


They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Social mediaView more

Social media

Social media can transform the way you talk to your customers, but if you’re not sure where to start your conversation, or want some advice on building your profile, give us a call. We're very sociable people.

Curious Writer | EditorialView more

Curious Writer | Editorial

Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.


WordPress is slowView more
Development + SEO + User Experience

WordPress is slow

Although websites that use WordPress seem more cost effective, they may no longer be such a great option. We analyse the page loading speeds of a WordPress website and compare it to a bespoke build.

What questions should you be asking your SEO agency?View more
Development + SEO + Content

What questions should you be asking your SEO agency?

Do you have concerns about the state of your website performance in search? Do you have a web or SEO agency that does not explain what they do for you? These are some simple questions you should be asking your SEO agency.

Building inbound partnershipsView more
Digital PR + SEO + Content

Building inbound partnerships

A behind-the-scenes look at how we typically build inbound partnerships between our clients and other websites in order to improve the distribution of content to broader audiences.

Got a new website but your traffic has bombed????View more
Development + SEO + Content

Got a new website but your traffic has bombed????

Got a new website but your traffic has bombed???? The most important factor in our experience for traffic loss is down to a lack of URL migration planning.

Building community through blogsView more
Creative Design + Development + Digital PR + SEO + Content + Social Media

Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

Why have some businesses stopped buying their brand name?View more
Digital PR + SEO + Search Engine Marketing

Why have some businesses stopped buying their brand name?

If your site's ranking is weak you can still get to the first page of search results, as long as you’re willing to pay up. Find out why some businesses have stopped buying their brand name.

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If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
David Duggan