Web Design & Development
A great, up-to-date website will always be core to winning clients and customers. But the way your website looks and how it works also matters to search engines like Google- everything from your choice of font to the size of your buttons helps it make decisions about where to place you in its rankings. And as time and technology move on, Google's constantly changing algorithm downgrades older and less user-friendly websites.
With so many companies fighting for space on the front page of search engines these days, it's vital that you think about user experience and performance as well as your content, brand and photography. WordPress has dominated the market for the past five years, offering customers an off-the-shelf website that can be ready to go within minutes. The trouble is it can be terribly slow and clunky. During the past five years other platforms have come to the fore that are faster, better performing making them far more cost effective in the long term.
Ed and the team can develop websites in most platforms. However, we typically recommend clients choose a system called Umbraco - this is after years of working in the business and understanding changing search engine dynamics and platform requirements. Umbraco outperforms some of the best known systems thanks to its 'lean' coding standards, meaning that your computer, tablet or smartphone doesn’t waste any time loading unnecessary code that is typical in wordpress themes. Less code typically means less work, and therefore a faster site performance. Umbraco is aligned to Microsoft's .Net road map meaning it is very well supported across the world and is highly secure. It is much more than just a 'website builder' as it enables developers to integrate with other systems and uses a suite of professional coding tools to develop apps that although may live on the web, are as professional as desktop systems.