Search Engine Marketing

Search engines are clever things: they spend all day making sure that their customers find exactly what they're looking for as quickly as possible.

With careful planning and strong search engine optimisation, your website can help them do that. However, it takes time to grow your business through 'natural' search, and you might need that traffic in a hurry. And let's face it, who has time to wait? You might be planning a marketing campaign to promote a specific product, or you might be a start-up business looking for an initial boost to get some all-important sales under your belt.

This is where search engine marketing (SEM) comes in handy. SEM is the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click' (PPC).

Navigating your way through the PPC marketplace is complex, though, and requires constant attention to and fine-tuning of your ad campaign. What's more, the PPC landscape is constantly changing and it's worth bearing in mind that as your competition grows – i.e. other businesses advertising for the same traffic – so, too, will your costs.

So, how do you make sure that the money you are spending is consistently turned into proactive customers or leads?

The key is to make sure that the pages that you want to direct traffic to are very carefully optimised for your SEM campaign. That means making the copy on your ad landing page as specific as possible, as well as mirroring the ad that is selling your services. For instance, if you are a florist looking to draw in traffic from people searching for red roses, make sure that your page is all about red roses, and not just flowers.

Likewise, it's important to make sure that your 'calls to action' – the links that encourage a potential customer to sign up, purchase, or get in contact – are clear and easily monitored, to help you see if your SEM ads are converting search engine users into customers.

A good SEM campaign that delivers the right kind of traffic to your website needs careful planning and monitoring. We have a variety of tools and techniques that are already helping our clients to run highly-successful, cost-effective SEM campaigns: we’ve helped them to save money while building their customer leads.


Always tailored never templated

Search Engine OptimisationView more

Search Engine Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Content MarketingView more

Content Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Design & DevelopmentView more

Design & Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine MarketingView more

Search Engine Marketing

Search Engine Marketing comes in handy. It's the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click'

Digital PRView more

Digital PR

A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Video & AnimationView more

Video & Animation

Videos and animation are highly shareable. They make you stand out from the crowd whilst fulfilling the primary goal of putting your content first.

BrandingView more

Branding

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Social mediaView more

Social media

Social media can transform the way you talk to your customers, but if you’re not sure where to start your conversation, or want some advice on building your profile, give us a call. We're very sociable people.

Curious Writer | EditorialView more

Curious Writer | Editorial

Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

WORK WE’VE DONE

Why AMP is making a big noise in mobile optimisationView more
Development + SEO

Why AMP is making a big noise in mobile optimisation

We have improved our clients’ search rankings using Google’s AMP framework. Find out how it could help you.

Complete digital marketing for luxury London brandView more
Creative Design + Development + Digital PR + SEO + Search Engine Marketing + Content

Complete digital marketing for luxury London brand

Complete digital marketing solution for a luxury London brand. Tip to tail digital marketing from top-notch content to technical wizardry.

Digital strategy for David Duggan WatchesView more
Creative Design + Development + Digital PR + SEO

Digital strategy for David Duggan Watches

It’s good practice to refresh your website every few years to keep it up to date with changes in digital technology and design. this is how we rebuilt David Duggan

Drum Design AwardsView more
Creative Design + Content

Drum Design Awards

We’re thrilled to announce that a book commemorating the centenary of Armistice, which our editorial director Lisa helped create, has picked up a prestigious Drum Design Award.

Marketing to Baby BoomersView more
Creative Design + Digital PR + SEO + Search Engine Marketing + Content

Marketing to Baby Boomers

Marketing to Baby Boomers - Baby boomers are the wealthiest generation in human history. But while they control more than 90% of the world’s wealth, both privately and corporately, they remain one of the most difficult to convert from browser to buyer.

WordPress is slowView more
Development + SEO + User Experience

WordPress is slow

Although websites that use WordPress seem more cost effective, they may no longer be such a great option. We analyse the page loading speeds of a WordPress website and compare it to a bespoke build.

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I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business.
William Loughran
Juliette Loughran - Director
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In a world full of jargon, DP has been the only company I have met who has been able to explain what SEO actually means and then had the expertise to put words into action. Our organic traffic is up thus reducing our reliance on Adwords for new enquiries.
London Orthotic Consultancy
Julian English - Marketing Director
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If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
David Duggan Watches
David Duggan - Founder
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Digital Potion have their finger on the pulse! Their technical expertise and knowledge of SEO push them far ahead of any other company and we have never felt in such good hands. Every member of the team is a pleasure to work with.
Davidson testimonial
Claudia Davidson - Marketing Director
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Lisa is an absolute pleasure to work with. She is dynamic, an excellent writer, who makes it simple to understand. If you are looking for some fresh air when it comes to content, look no further.
BP
Hitesh Parmar - Learning Innovation Director
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Digital Potion managed to get my website to no.1 on Google listings for the majority of my keywords. Since then we have so much work that I can't find enough staff to physically do the typing and have to turn work away!
TypeOut
Jason Laborde - Founder
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We have partnered with Digital Potion for more than five years. During this time they have always taken the lead on project direction and technical development. They have a great track record of delivering on their promises and have successfully maintained our projects with the technical expertise and high standards our requirements demand.
The Telegraph
Alex Jones - Group Agency Director
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Digital Potion are awesome! We have used them for our website and digital marketing for about 5 years now, and are extremely happy with their service.
Odyssey Travels Group
Marc Harris - Founder
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