Helping students to find the right course
For decades, aspiring students have researched and compared university courses by trawling through page after page of information in guidebooks. Even when the web came along, online publishers continued to use conventional lists of facts in print-style formats.
In 2012, Telegraph Media Group (TMG) wanted to create a new interactive Course Finder that would strengthen its already highly-regarded online offer for those entering higher education.
The brief was to create a user-friendly, visually appealing information resource, packed full of useful statistics and information for students and their parents looking at future higher education options. It was vital that TMG visitors had access to different search options within the application, depending on their chosen preferences. Statistical data had to be displayed in an engaging, helpful and easily-consumable way.
Following the successful completion of other projects with TMG, Digital Potion partnered in the planning and execution of all aspects of Course Finder, from design through to development and delivery.
The application was built with user requirements at its heart. Thats why it allows visitors to select how they wish to search – by course, institution or geographical location.
Having selected a search type, users can view relevant results or choose to further refine their choices by filtering the results by other criteria. This makes the application as broad or as targeted as each user requires. Predictive search technology was implemented to aid user selection of both courses and institutions.
At all levels of the application, users are pre-informed of the quantity of results their search will return, in order to provide guidance and information on the impact of their selection criteria. When accessing the results, visitors can gain insight into numerous core statistics about all UK academic institutions and courses, such as student satisfaction, staff versus student ratio, average spend and the make-up of the student population (for instance, full versus part time, country demographics and male-to-female ratio). All of this information is presented in an engaging way.
The new Telegraph University Course Finder was launched in July 2012 and its high level of user traffic is testament to this application’s usability and the high-end functionality within a clean, logical interface. This project proves that numbers don’t have to be boring. Bespoke and sometimes cheeky infographics make the stats entertaining as well as informative.
Infographics and data visualisations are becoming increasingly important tools in communicating information and promoting business and can be applied to a huge range of web content. The site was upgraded in 2014 for mobile reducing reliance on apps and giving students access to one simple and effective responsive solution.
For a clearer picture of the potential benefits for your business, get in touch with the Digital Potion team.