So you’re looking to ramp up your online presence. It’s an exciting time. You’re no doubt champing at the bit to get on with things and get the job done. But too many people jump into a new web venture without thinking it through.
That’s understandable. You want a shiny new website. You want to launch it to the world as soon as possible. Most importantly, you want an impressive return on your investment. It’s all possible. But not unless you go about things in the right way.
At Digital Potion we’re always banging on about strategy. It’s an overused word in business and it can easily lose its meaning. But for us, it’s the absolute driver behind all online success. Here are 5 reasons why you should be thinking strategically and joining up the dots right from the start.
Strategy drives traffic:
Great website! Who’s looking at it? It’s not enough to just launch a new site and then feel really proud of it. Driving traffic is a complex business. It involves a multitude of interconnected techniques – from search engine optimisation to valid coding to outstanding, fresh content to social media engagement to…well, you get the idea.
For many people, the primary concern is how their site looks. Yes, that’s important, but how it functions is so much more crucial. Visual hierarchy and the user journey are vital in a world where most visitors give you 59 seconds max to make your case (often much less). Applying strategic thinking in this area pays off – literally.
At Digital Potion we live and breathe the web – but even we can’t necessarily predict what’s around the corner. If all your eggs are in a single digital basket, then you’re vulnerable to unexpected change. A well rounded strategy strengthens your resilience and your ability to respond to new opportunities.
Especially if you’re involved in eCommerce, financial services or similar, you’re vulnerable to attack. More importantly, so are your customers. We’ve all seen headlines about hacking and disastrous downtimes. Thinking strategically about integrated security and robust hosting right from the start might just save your business down the line.
Strategy builds success:
The successful digital strategy is one that’s geared up and flexible enough to respond to change – fast. If you’ve thought your strategy through from the start then flexing to new opportunities will be far easier. There’s nothing more frustrating than seeing your competitors get ahead because they were poised to grab the chance when you weren’t.
By approaching your digital campaign not as a series of one-offs, but as a complete and integrated strategy, you’ll grow your returns, better serve your customers and survive the rough times. Not sure how to do it? Talk to us. We’ll go on the journey with you, helping you with everything from market insights to user journeys, SEO, social media, digital marketing and more.
Oh, and we’ll give you that shiny new website as well…