Facebook app development

Challenge

Although 80% of enquiries come to luxury travel brand Tanzania Odyssey through online search, the company had barely dipped its toe in the water when it came to social media. Many competitors were making more sophisticated use of this resource, and their businesses were benefiting accordingly. Digital Potion was tasked with generating a lasting presence on Facebook, to boost awareness, promote brand loyalty and bring in new customers.

Solution

Digital Potion has advised Tanzania Odyssey on its search engine optimisation and digital strategy for many years. Through natural search techniques, we have pushed it to the number one slot for relevant queries on Google and other search engines. So, when the company decided to look seriously at social media, it came straight to us for support.

Our strategy centred on the creation of a corporate fan page on Facebook, providing a direct two-way link between Tanzania Odyssey and its existing and potential customers. We took advantage of new Facebook application features, to ensure that the fan page provided an engaging, interesting, yet non-intrusive experience.

The key to galvanising initial awareness and reach was to use a Facebook competition, which harnessed the latest Facebook Connect technology and ensured that the page launched with a bang.

Outcome

Our work has directly increased sales and raised overall awareness of the Tanzania Odyssey brand, establishing a digital reach that goes far beyond its core website and email marketing.

The initial launch competition proved cost-effective and extremely successful. It broadened Tanzania Odyssey’s marketing options and provided it with new routes to reach segmented customer groups.

With our support, social media continues to be an integral part of its overall marketing strategy.

Please get in touch with the Digital Potion team to discuss your social media requirements and to see how we can make a positive impact on your business, too.

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Digital Potion are awesome! We have used them for our website and digital marketing for about 5 years now, and are extremely happy with their service.
Odyssey Travels Group
Marc Harris - Founder
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Digital Potion have their finger on the pulse! Their technical expertise and knowledge of SEO push them far ahead of any other company and we have never felt in such good hands. Every member of the team is a pleasure to work with.
Davidson testimonial
Claudia Davidson - Marketing Director
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I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business.
William Loughran
Juliette Loughran - Director
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If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
David Duggan Watches
David Duggan - Founder
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In a world full of jargon, DP has been the only company I have met who has been able to explain what SEO actually means and then had the expertise to put words into action. Our organic traffic is up thus reducing our reliance on Adwords for new enquiries.
London Orthotic Consultancy
Julian English - Marketing Director
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Digital Potion managed to get my website to no.1 on Google listings for the majority of my keywords. Since then we have so much work that I can't find enough staff to physically do the typing and have to turn work away!
TypeOut
Jason Laborde - Founder
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Lisa is an absolute pleasure to work with. She is dynamic, an excellent writer, who makes it simple to understand. If you are looking for some fresh air when it comes to content, look no further.
BP
Hitesh Parmar - Learning Innovation Director
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We have partnered with Digital Potion for more than five years. During this time they have always taken the lead on project direction and technical development. They have a great track record of delivering on their promises and have successfully maintained our projects with the technical expertise and high standards our requirements demand.
The Telegraph
Alex Jones - Group Agency Director

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