Website speed impacts usability and rankings

Google tells us web page loading speed directly impacts your site's usability and from July 2018, it's ranking.

Thankfully, recent updates to the wonderful internal workings of Google Search means that a website's usability - including site speed factors, have a greater impact to mobile search rankings than ever before.  Taking a huge step forward in levelling the competitive field.

This very exciting news means Google wishes to recognise the companies that invest in their websites, content and digital marketing and ensure their websites are fast and truly multi-device compatible.

Google sets the bar (many bars actually) and seeks to reward those that reach these peaks, website owners who consider the user, play by the rules, and create great content. 

The site speed debate now includes specific attention to 3G mobile speeds, as Google increases its recognition of device compatibility, and increases the value of the mobile experience, impacting search rankings.  Search results are now presented to users, showing different rankings, depending on the device used by the Googler. 

Mobile results appear sensitive to the quality of the mobile experience, so mobile-friendly websites can show greater rankings on mobile searches than they do on desktop searches.

web page speed test result

Google has created a new tool for users to test mobile site speed under 3G conditions. 

It provides helpful insights and comparisons within the same industry, so you can see how your speed stacks up against your competition.

 We advise everyone to test their web page loading speeds under both mobile and desktop conditions, to ensure you are putting forward the best presentation of your site that you can.

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We have partnered with Digital Potion for more than five years. During this time they have always taken the lead on project direction and technical development. They have a great track record of delivering on their promises and have successfully maintained our projects with the technical expertise and high standards our requirements demand.
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Alex Jones - Group Agency Director
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Digital Potion managed to get my website to no.1 on Google listings for the majority of my keywords. Since then we have so much work that I can't find enough staff to physically do the typing and have to turn work away!
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Lisa is an absolute pleasure to work with. She is dynamic, an excellent writer, who makes it simple to understand. If you are looking for some fresh air when it comes to content, look no further.
BP
Hitesh Parmar - Learning Innovation Director
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Digital Potion have their finger on the pulse! Their technical expertise and knowledge of SEO push them far ahead of any other company and we have never felt in such good hands. Every member of the team is a pleasure to work with.
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I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business.
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Juliette Loughran - Director
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Digital Potion are awesome! We have used them for our website and digital marketing for about 5 years now, and are extremely happy with their service.
Odyssey Travels Group
Marc Harris - Founder
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If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
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David Duggan - Founder
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It felt like digital potion were an extended part of the before nine team – partners rather than suppliers.”
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In a world full of jargon, DP has been the only company I have met who has been able to explain what SEO actually means and then had the expertise to put words into action. Our organic traffic is up thus reducing our reliance on Adwords for new enquiries.
London Orthotic Consultancy
Julian English - Marketing Director

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