Web design & development for Odyssey Travels

We’ve been working with the team at Odyssey Travel for almost a decade now, mostly on its search engine optimisation and email marketing campaigns, so when they asked us to help them update their brand across their growing suite of websites, we couldn’t resist the opportunity to talk holidays. 

It was clear from the off that there were big changes afoot for this luxury travel company: a new brand, new company structure, a growing team and, most importantly, more and more luxury holiday destinations to add to its existing repertoire. 

While the Odyssey team is more used to being the guide, our longstanding partnership meant that they trusted us to lead them through the next stage of their digital safari. They gave us free reign to start from scratch – just what we love doing – letting us set loose their website and brand into the wild. 

But first, we needed a brand that would be flexible enough to work across a dazzle, coalition, or crash of customer landing/entrance pages and calls to action. This was important – Odyssey’s roots lie in Tanzania, but, over the years, the company has grown to offer luxury safari and beach holidays right across southern Africa and the Indian Ocean. And further expansion is on the horizon. 

This natural evolution of the business had led to a series of websites all offering the same great service but with no consistency in look and feel. To add to the challenge, each site runs on a different content management platform and Odyssey did not want, or need, to change the system. For instance, the level of functionality required on its huge Africa Odyssey site – with multiple destinations, online itinerary access and blog – far outstrips that needed for its specific Mombo Camp microsite.

Africa Odyssey

We agreed early on that a cookie-cutter approach would not work, but we did need each and every site to consistently reflect the brand and it all had to be fit for purpose and cost effective. 

How did we do it? With one common set of HTML templates that can be used across multiple platforms, we unleashed a cloud of beautiful, user-friendly websites designed to appeal to travel-lovers around the world. 

Those templates allow for both shared and one-off functionality. For instance, Mombo may not need Africa Odyssey’s online itinerary access, but both share our brand-new full HD video upgrade, giving prospective customers a truly immersive experience when they arrive on the site. Likewise, our HTML templates now ensure that each site is completely mobile responsive, adapting according to the device on which you are viewing it. 

And, since this is an established brand with incredibly high search engine authority, we needed to make sure that our changes protected that status. 

By standardising the ‘front-end’ code (which essentially builds the site your customers see and interact with), we were able to offer Odyssey a radical, yet cost-effective, user-friendly way of driving consistency across its growing brand. As a result, the team can continue to grow the business, choosing the platform that best suits each new site, safe in the knowledge that they have the tools to make sure that each one looks like a member of the Odyssey family.  
It’s all left us feeling rather like a collective of lions. 

Tanzania Odyssey


View More
If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
David Duggan Watches
David Duggan - Founder
View More
Digital Potion took the reins, leading us through the full rebrand process before building a completely new website, from the ground-up and to our specific requirements. I am very happy with the new website. It has raised our game and is leading to new and exciting global opportunities.
Vineet Khandelwal, Owner, Diamond Rocks
View More
I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business.
William Loughran
Juliette Loughran - Director
View More
We have partnered with Digital Potion for more than five years. During this time they have always taken the lead on project direction and technical development. They have a great track record of delivering on their promises and have successfully maintained our projects with the technical expertise and high standards our requirements demand.
The Telegraph
Alex Jones - Group Agency Director
View More
It felt like digital potion were an extended part of the before nine team – partners rather than suppliers.”
Before Nine
Dr Aarti Anhal - Founder
View More
Digital Potion have their finger on the pulse! Their technical expertise and knowledge of SEO push them far ahead of any other company and we have never felt in such good hands. Every member of the team is a pleasure to work with.
Claudia Davidson - Marketing Director
View More
Lisa is an absolute pleasure to work with. She is dynamic, an excellent writer, who makes it simple to understand. If you are looking for some fresh air when it comes to content, look no further.
Hitesh Parmar - Learning Innovation Director
View More
In a world full of jargon, DP has been the only company I have met who has been able to explain what SEO actually means and then had the expertise to put words into action. Our organic traffic is up thus reducing our reliance on Adwords for new enquiries.
London Orthotic Consultancy
Julian English - Marketing Director
View More
Digital Potion managed to get my website to no.1 on Google listings for the majority of my keywords. Since then we have so much work that I can't find enough staff to physically do the typing and have to turn work away!
Jason Laborde - Founder
View More
Digital Potion are awesome! We have used them for our website and digital marketing for about 5 years now, and are extremely happy with their service.
Odyssey Travels Group
Marc Harris - Founder
View More
The Digital Potion team quickly understood our business objectives and the challenges associated with being a young start-up, and proposed an effective way forward.
Kerry Henning, Marketing Executive, Fotech


Overhaul for Diamond RocksView more
Creative Design + Development + SEO

Overhaul for Diamond Rocks

Diamond Rocks needed to pro-actively boost Google rankings to promote healthy ecommerce sales. Our brief was to create a modern, user- and mobile-friendly website. It needed to deliver a seamless, inspiring experience for customers.

Revamping digital strategy for tech pioneerView more
Creative Design + Development

Revamping digital strategy for tech pioneer

Digital Potion has enjoyed a relationship with bp for many years. Using our knowledge and skills in this space, we quickly identified that a complete overhaul was the best way forward.

Content refresh & digital rebrand | before nine View more
Development + SEO + Content

Content refresh & digital rebrand | before nine

Digital Potion pride ourselves on our ability to deliver value-adding digital services for every client’s business. Join our project deep-dive and see the value of our collaborative approach with a very special client.

Why creating organic content is important View more
SEO + Content

Why creating organic content is important

With millions of websites jostling for Google’s attention every minute of every day, a well-executed content strategy is a number one priority when it comes to getting a search engine’s attention

The Search Engine Marketing minefieldView more
SEO + Search Engine Marketing

The Search Engine Marketing minefield

Where is the balance between organic long-tail content strategies and paid campaigns? How do you cut through inconceivable amounts of noise to get your business noticed? Digital Potion provide some of their insights.

Why AMP is making a big noise in mobile optimisationView more
Development + SEO

Why AMP is making a big noise in mobile optimisation

We have improved our clients’ search rankings using Google’s AMP framework. Find out how it could help you.

This website is using cookies. More info. That's Fine