Different views on classic seo myths

Driving traffic: it's the Holy Grail for anyone involved in digital strategy. But, with all things online moving so fast it can be tricky to keep up. That, combined with the huge number of agencies now offering services in this area, makes it hard to know whether you're getting your money’s worth.

Those who really value search engine optimisation (SEO) turn to the experts to do the job for them, since this can be all-consuming business and you've probably got better things to do. That said, it's important to arm yourself with the right knowledge to make sure that you're getting the service you deserve. Here are some of the most common myths about SEO to stop you falling into a costly trap.

It's all about keywords. Lots and lots of keywords…

OK, let's get this straight. Keywords do matter. But, they're not the be all and end all. Our content writers are great at weaving keywords into natural, authoritative copy and that’s just what Google likes. What Google most certainly doesn't like is content that's peppered with awkward keywords for the sake of it. More importantly, your visitors won't like it either. The golden rule is: content is for humans first and foremost. Nothing is as powerful as well-written, entertaining content that delivers what your visitors are looking for.

The more backlinks you have, the better you’ll perform...

It's true that linking strategies can be an important part of the SEO mix – but, as with so many things, it's quality, not quantity that counts. Google is very (and we do mean very) adept at recognising bad-quality links from low-quality link exchanges. You'll get penalised, we promise. Better to focus on building links of genuine value with relevant websites that align to the market you're in.

We MUST be on every social media platform ever invented...

It's easy to get over-excited about social media. There's always that horrible feeling that you're missing a trick if you're not active on every single channel. But, in our experience, it's far better to select a small number of channels that match your strategy. A fashion brand can benefit hugely from the visual tricks of Pinterest, for example. Whereas a B2B operation can reap rewards on LinkedIn – but risks devaluing itself if things are getting too flippant on Facebook. Most importantly, generating random followers just for the sake of it is pointless. The best social media campaigns are about building real communities with people who have a genuine interest in your brand. Sure, it's more labour-intensive, but the rewards will be well worth it.

This is just a starting point – but it gives you some idea of how easy it is to fall into the trap of second rate SEO using out-of-date techniques. If you want to find out how to achieve first-rate results, check out our search engine optimisation information (and the proven results we get for our clients), and get in touch.

View More
Digital Potion took the reins, leading us through the full rebrand process before building a completely new website, from the ground-up and to our specific requirements. I am very happy with the new website. It has raised our game and is leading to new and exciting global opportunities.
Vineet Khandelwal, Owner, Diamond Rocks
View More
If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
David Duggan Watches
David Duggan - Founder
View More
In a world full of jargon, DP has been the only company I have met who has been able to explain what SEO actually means and then had the expertise to put words into action. Our organic traffic is up thus reducing our reliance on Adwords for new enquiries.
London Orthotic Consultancy
Julian English - Marketing Director
View More
Lisa is an absolute pleasure to work with. She is dynamic, an excellent writer, who makes it simple to understand. If you are looking for some fresh air when it comes to content, look no further.
Hitesh Parmar - Learning Innovation Director
View More
We have partnered with Digital Potion for more than five years. During this time they have always taken the lead on project direction and technical development. They have a great track record of delivering on their promises and have successfully maintained our projects with the technical expertise and high standards our requirements demand.
The Telegraph
Alex Jones - Group Agency Director
View More
It felt like digital potion were an extended part of the before nine team – partners rather than suppliers.”
Before Nine
Dr Aarti Anhal - Founder
View More
I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business.
William Loughran
Juliette Loughran - Director
View More
Digital Potion have their finger on the pulse! Their technical expertise and knowledge of SEO push them far ahead of any other company and we have never felt in such good hands. Every member of the team is a pleasure to work with.
Claudia Davidson - Marketing Director
View More
The Digital Potion team quickly understood our business objectives and the challenges associated with being a young start-up, and proposed an effective way forward.
Kerry Henning, Marketing Executive, Fotech
View More
Digital Potion are awesome! We have used them for our website and digital marketing for about 5 years now, and are extremely happy with their service.
Odyssey Travels Group
Marc Harris - Founder
View More
Digital Potion managed to get my website to no.1 on Google listings for the majority of my keywords. Since then we have so much work that I can't find enough staff to physically do the typing and have to turn work away!
Jason Laborde - Founder


Overhaul for Diamond RocksView more
Creative Design + Development + SEO

Overhaul for Diamond Rocks

Diamond Rocks needed to pro-actively boost Google rankings to promote healthy ecommerce sales. Our brief was to create a modern, user- and mobile-friendly website. It needed to deliver a seamless, inspiring experience for customers.

Revamping digital strategy for tech pioneerView more
Creative Design + Development

Revamping digital strategy for tech pioneer

Digital Potion has enjoyed a relationship with bp for many years. Using our knowledge and skills in this space, we quickly identified that a complete overhaul was the best way forward.

Content refresh & digital rebrand | before nine View more
Development + SEO + Content

Content refresh & digital rebrand | before nine

Digital Potion pride ourselves on our ability to deliver value-adding digital services for every client’s business. Join our project deep-dive and see the value of our collaborative approach with a very special client.

Why creating organic content is important View more
SEO + Content

Why creating organic content is important

With millions of websites jostling for Google’s attention every minute of every day, a well-executed content strategy is a number one priority when it comes to getting a search engine’s attention

The Search Engine Marketing minefieldView more
SEO + Search Engine Marketing

The Search Engine Marketing minefield

Where is the balance between organic long-tail content strategies and paid campaigns? How do you cut through inconceivable amounts of noise to get your business noticed? Digital Potion provide some of their insights.

Why AMP is making a big noise in mobile optimisationView more
Development + SEO

Why AMP is making a big noise in mobile optimisation

We have improved our clients’ search rankings using Google’s AMP framework. Find out how it could help you.

This website is using cookies. More info. That's Fine