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Website Design & Development in Action

Building a website is a lot like building a house – it starts with clear plans and solid foundations. Get these wrong, and it won't matter how beautiful the design work, you still have a wonky house, er, website.

The Digital Potion team has planned, designed and built a lot of websites in its time, and we've seen a lot of good stuff, some not so good stuff, and some downright awesome stuff. We understand why things like digital strategy, visual hierarchy and page structure matter, and we have a range of tips and tricks up our sleeve to make each client's website as strong, beautiful and engaging as possible.

The Lab posts below give you an access-all-areas look at how we do that. And, for more information on how we can help you, visit our Web Design and Build page.


website design & development Posts

CASE STUDY: Building community through blogs View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

CASE STUDY: Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

Our rising star of the barView Post
Website Design & Development +  Search Optimisation

Our rising star of the bar

Find out how we helped to showcase Quentin's legal talents while keeping his search engine optimisation strategy as clean and clear as possible.

Odyssey Travels' multi-site masterpieceView Post
Website Design & Development +  Digital Strategy

Odyssey Travels' multi-site masterpiece

When this luxury travel company asked us to help it update its brand across a growing suite of websites, we couldn't resist the opportunity to talk holidays.

Helping students to find the right course View Post
Website Design & Development +  Digital Strategy

Helping students to find the right course

After years of working with us on university clearing, Telegraph Media Group asked us to create a new interactive course finder that would revolutionise the way students accessed course data.

Travel in high definitionView Post
Website Design & Development +  Content Marketing

Travel in high definition

How a high-definition video upgrade has helped to turn Odyssey Travels' homepages into beautiful adverts for its luxury safari holidays.

Bespoke web design for luxury men's fashion portalView Post
Website Design & Development +  Search Optimisation +  Digital Strategy

Bespoke web design for luxury men's fashion portal

It's tough to stand out against traditional brands and boutique players in the digital fashion world. So, we helped newcomer Opumo to design a full digital strategy to give its profile the maximum boost.

Firing up a new-look website View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy +  Creative & Brand

Firing up a new-look website

How we designed, built and stocked a bespoke website for this leading heat exchanger design and manufacture company.

Website design build and support for IMCAView Post
Website Design & Development +  Digital Strategy

Website design build and support for IMCA

This global marine association was looking for a new-look website that could make its well-respected, yet intricate, resource collection as easy to use as possible for members.

A fresh approach for orthotics practiceView Post
Website Design & Development +  Search Optimisation +  Inbound Marketing +  Content Marketing +  Digital Strategy

A fresh approach for orthotics practice

How restructuring this leading orthotics consultancy's web architecture is helping the business to grow.

University course clearing app for The TelegraphView Post
Website Design & Development +  Digital Strategy

University course clearing app for The Telegraph

Clearing is one of the biggest events in the academic year, so when Telegraph Media Group asked us to create a new course listings system, we knew it had to be indestructible.

A new platform for apprenticeshipsView Post
Website Design & Development +  Digital Strategy

A new platform for apprenticeships

We were asked to help shape the technical architecture and content management system application for this national government website. Here's how we did it.

Digital art gallery that's as pretty as a pictureView Post
Website Design & Development +  Digital Strategy

Digital art gallery that's as pretty as a picture

How do you sell art in the digital age? It all starts with an online system that is as beautiful as the work it sells and perfectly equipped to stay one step ahead of the fierce competition.

New digital platform for oil and gas services giantView Post
Website Design & Development +  Search Optimisation +  Digital Strategy

New digital platform for oil and gas services giant

New digital platform for this FTSE 100 oil and gas services company that would meet the strategic aims of improving SEO results and handling complex recruitment-related content with ease.

Digital strategy breeds commercial successView Post
Website Design & Development +  Search Optimisation

Digital strategy breeds commercial success

So you’re looking to ramp up your online presence. It’s an exciting time. You’re no doubt champing at the bit to get on with things and get the job done. But, too many people jump into a new web venture without thinking it through.

Understanding the digital marketplaceView Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

Understanding the digital marketplace

When you’re looking at launching a new website and surrounding strategy, it’s tempting to dive in feet first. But, before you get wet, it's worth taking the time to ask yourself some hard questions...

Why responsive design mattersView Post
Website Design & Development

Why responsive design matters

As device usage hits an all-time high, responsive design has become a crucial part of our online experience. But, it can be a tricky area to navigate, so to help you get thinking about it, here are some basic tips...

On trend: what’s hot in web design in 2015View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

On trend: what’s hot in web design in 2015

New Year, new website? If you're just starting to think about web design and are wondering what works and what doesn't, then take a look at our handy guide of some of the trends you can expect to see coming our way in 2015...

How to keep your website healthyView Post
Website Design & Development +  Search Optimisation +  Content Marketing

How to keep your website healthy

When launching – or relaunching – a website, all too often we focus all our attention on the front-end design. Here's why we think it's important to show your back-end framework a little love, too.

Show your visual hierarchy some TLCView Post
Website Design & Development +  Search Optimisation +  Content Marketing

Show your visual hierarchy some TLC

We all know how quickly we make judgements about a website. You can make sure that judgement is as positive as possible with our handy guide.

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Loughran Gallery Brand Development

Loughran Gallery Brand Development

When this emerging pop-up art gallery needed a website that was as beautiful as the work that it sells, they knew just who to call.

Website Design & Development +  Digital Strategy
Helping students to find the right course

Helping students to find the right course

After years of working with us on university clearing, Telegraph Media Group asked us to create a new interactive course finder that would revolutionise the way students accessed course information.

Website Design & Development +  Digital Strategy
Perfect time for a digital revolution

Perfect time for a digital revolution

How we created a technically-advanced, beautiful-looking website that reflects the status of this London-based luxury watch vendor.

Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy
Tanzania Odyssey Facebook App

Tanzania Odyssey Facebook App

Although this luxury travel brand received 80% of its enquiries via online search, Tanzania Odyssey had barely dipped its toe in the water when it came to social media. They asked us to help.

Content Marketing +  Digital Strategy