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Website design build and support for IMCA

The Challenge:

Anyone involved in offshore, marine or underwater engineering has a potential interest in IMCA's services. The organisation provides what is considered the most accurate guidance on current affairs within the industry. IMCA, therefore, has to keep track of all information concerning the marine contractors industry, along with any changes that might be on the horizon. Staying ahead of that curve is a complex job, particularly in a constantly evolving industry.

IMCA's membership stands at more than 900 companies and spans more than 60 countries, so its website needs to be highly flexible to cater for a diverse audience. The ability to present a vast amount of documentation online, in numerous formats and a clear and logical manner, was crucial.

Our Solution:

This project demanded a fresh start. Digital Potion created a website framework that allows IMCA members to keep in regular contact with each other and access the latest business news in an intuitive manner. We supported this with the construction of an inbuilt search engine, that allows visitors to accurately search the site and its documentation. We also developed and designed a new directory of in-house documentation that is unique to IMCA.

We handled all of the necessary data input across IMCA's multilateral membership programme, along with the construction of an online vault of more than 420 guidance documents, giving IMCA's members instant and effective access to the website's rich pool of resources.

The Outcome:

IMCA's new website offers its users global interconnectedness across all sectors of the marine industry, allowing free-flow communication at a rapid pace and maximising the quality of the user experience. One of the key results has been the easy-to-maintain content management platform, developed by us as a bespoke resource for IMCA. The success of this project has resulted in a long-lasting and productive relationship between IMCA and Digital Potion.



Get in touch to see how an intelligence-led, strategic approach could bring tangible results to your business, too.

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