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On trend: what’s hot in web design in 2015

Nowadays digital is sprinting so fast it can be hard to keep up. In terms of design, a web front runner now looks a world apart from what you would have seen even a couple of years ago. How much notice you should take of the latest trends partly depends on your market and what it expects. But if your brand benefits from being at the front edge of cutting edge then here are some of the trends you might want to stay abreast of as we hit 2015:

Hidden menus:

Hidden menus (which only appear when the user interacts with them) have a number of advantages. They’re clean, ideal for responsive design for small screen devices, and free up room in the visual hierarchy. They’re not always suitable, but they’re definitely continuing to make their mark.

Video backgrounds:

HTML5 video backgrounds are becoming cleverer, but the jury’s still out on this one. If done cleverly they can offer compelling subconscious messages, convey extra information really efficiently and enhance the look and feel of the site. If coded or hosted badly, though, they’ll confuse, frustrate and slow the whole experience down. Bang goes your user. This one isn’t for the faint hearted.

Scrolling sites:

These are becoming more popular for a certain types of visitor, as they allow information to be found quickly without crossing pages. Today’s superfast user can find clicking frustrating. They want it all – now. A word of caution though: scrolling doesn’t lend itself well to heavy content sites – for example multi-nationals and resource sites. It’s far better suited to the creative industries – marketing, PR, ad agencies, film companies and so on.

Responsive goes big:

Responsive design has become a must in our multi-device world, but the big focus so far has been on bringing the functionality down to mobile and tablet screens. We’ve all got so excited about it, we’ve forgotten that plenty of people out there still use big screens. So web agencies are paying much more attention now to how the site adapts upwards as well as downwards.

Material design:

We can’t ignore this one. Google developed material – or “flat” design in 2014. It’s all about bold statements, cutting edge animations, intuitive interfaces and clever calls to action. Think Google Drive as an example. Visual engagement is the priority here.

We’ve just scratched the surface in this blog - there are so many exciting innovations going on in the space. And let’s face it, having a site that looks out of date these days is a digital faux pas nobody wants to commit. Digital Potion’s creative team live and breathe this stuff, so that you don’t have to. We can advise on the best design strategy for your organisation – not just for the sake of being clever, but to ensure that as soon as visitors hit your site they feel absolutely at home. If you’d like to find out more just get in touch.

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