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Search Optimisation in Action

Google* has revolutionised the way in which we search for information on the internet. It is so good and so powerful at what it does that many of us rarely get beyond the first results page before we've found what we were looking for.

Search engine optimisation (SEO) is as much an art as a science, and understanding how search engines like Google work is key to any business's success in reaching customers digitally. We've been able to make a radical difference to many of our clients using our SEO skills and are very proud of our track record in this area.

The Lab posts below are a sneak peek at how we've achieved some of that success. Alternatively, take a look at our Search Engine Optimisation page to find out how we can help your website get the Google love it deserves.

*other search engines are available and we have a lot of experience in how they operate, too.


search optimisation Posts

Why have some businesses stopped buying their brand name in AdWords?View Post
Search Optimisation +  Digital Strategy

Why have some businesses stopped buying their brand name in AdWords?

Is buying your brand name in AdWords a tactic that delivers value for money? Is it the correct marketing approach? What’s more, does a brand name buy-up yield the same profit as it did five years ago?

CASE STUDY: Building community through blogs View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

CASE STUDY: Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

Our rising star of the barView Post
Website Design & Development +  Search Optimisation

Our rising star of the bar

Find out how we helped to showcase Quentin's legal talents while keeping his search engine optimisation strategy as clean and clear as possible.

A different view on three classic SEO mythsView Post
Search Optimisation

A different view on three classic SEO myths

Good search engine optimisation can transform your website's organic search rankings, but how do you know if you're getting it right? We bust three common SEO myths to help get you started.

Bespoke web design for luxury men's fashion portalView Post
Website Design & Development +  Search Optimisation +  Digital Strategy

Bespoke web design for luxury men's fashion portal

It's tough to stand out against traditional brands and boutique players in the digital fashion world. So, we helped newcomer Opumo to design a full digital strategy to give its profile the maximum boost.

Firing up a new-look website View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy +  Creative & Brand

Firing up a new-look website

How we designed, built and stocked a bespoke website for this leading heat exchanger design and manufacture company.

A fresh approach for orthotics practiceView Post
Website Design & Development +  Search Optimisation +  Inbound Marketing +  Content Marketing +  Digital Strategy

A fresh approach for orthotics practice

How restructuring this leading orthotics consultancy's web architecture is helping the business to grow.

New digital platform for oil and gas services giantView Post
Website Design & Development +  Search Optimisation +  Digital Strategy

New digital platform for oil and gas services giant

New digital platform for this FTSE 100 oil and gas services company that would meet the strategic aims of improving SEO results and handling complex recruitment-related content with ease.

Digital strategy breeds commercial successView Post
Website Design & Development +  Search Optimisation

Digital strategy breeds commercial success

So you’re looking to ramp up your online presence. It’s an exciting time. You’re no doubt champing at the bit to get on with things and get the job done. But, too many people jump into a new web venture without thinking it through.

How much is too much content?View Post
Search Optimisation

How much is too much content?

It’s a pretty common mantra in the world of web that content is king. Good content drives traffic, retains and converts visitors, works wonders for SEO and helps to build customer relationships. But there is a potential pitfall...

Understanding the digital marketplaceView Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

Understanding the digital marketplace

When you’re looking at launching a new website and surrounding strategy, it’s tempting to dive in feet first. But, before you get wet, it's worth taking the time to ask yourself some hard questions...

On trend: what’s hot in web design in 2015View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

On trend: what’s hot in web design in 2015

New Year, new website? If you're just starting to think about web design and are wondering what works and what doesn't, then take a look at our handy guide of some of the trends you can expect to see coming our way in 2015...

How to keep your website healthyView Post
Website Design & Development +  Search Optimisation +  Content Marketing

How to keep your website healthy

When launching – or relaunching – a website, all too often we focus all our attention on the front-end design. Here's why we think it's important to show your back-end framework a little love, too.

Show your visual hierarchy some TLCView Post
Website Design & Development +  Search Optimisation +  Content Marketing

Show your visual hierarchy some TLC

We all know how quickly we make judgements about a website. You can make sure that judgement is as positive as possible with our handy guide.

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Perfect time for a digital revolution

Perfect time for a digital revolution

How we created a technically-advanced, beautiful-looking website that reflects the status of this London-based luxury watch vendor.

Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy
Helping students to find the right course

Helping students to find the right course

After years of working with us on university clearing, Telegraph Media Group asked us to create a new interactive course finder that would revolutionise the way students accessed course information.

Website Design & Development +  Digital Strategy
Building inbound partnerships

Building inbound partnerships

How we build inbound partnerships between our clients and other websites to improve the distribution of content to broader audiences.

Inbound Marketing +  Content Marketing +  Digital Strategy
Odyssey Travels' multi-site masterpiece

Odyssey Travels' multi-site masterpiece

When this luxury travel company asked us to help it update its brand across a growing suite of websites, we couldn't resist the opportunity to talk holidays.

Website Design & Development +  Search Optimisation +  Digital Strategy