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Content marketing essentials

It is no secret that businesses need to create content in order to be able to build a strong and valued online presence, with the objective of driving and building an audience for your website.

The challenge is ‘how do you know whether your content is actually valuable or not’? and what do we really mean by valuable content anyway?  

We have made it simple for you as we prepared a list of questions for you to go through and answer on behalf of your brand.   If you answer with more questions with a Yes than a No, then it is excellent news. However, if your No’s are higher than your Yes’s, then you may want to look into how to turn them around.


Targeted Topics?

The topic of your content needs to relate to your target audience so content curating, the process of identifying worthy topics to present to your audience, is very important to your overall e-communication strategy.

You may wish to curate topics around the most common questions your customers ask or topics that inspire your audience, provoke action or create awareness for your brand.

Have you established a process of identifying the most targeted content for your audience appropriately matching with your business objectives?  Have you identified common trends in your web metrics?

 

Accessibility?

There are so many different communication channels and social media platforms you can use to reach your audience but the selection will depend on your overall e-marketing goals. The key is to choose the right channels to find and communicate with your desired audience.

Are you leveraging the right channels to share your content and ultimately reach your audience?

 

Engaging and Sharable?

We are living in a digital era that enables individuals to share their online experiences with their friends,collegues and peers.  Everyone is an influencer to some degree and therefore sharing content that engages your audience and creates awareness, may well lead to recommendations.

Is your content are engaging enough for people to share it with another?

 

Action Provoking?

How will you make sure your topic will inspire your target audience to take action? Does your content reflect the summary of your business and does it hold the appropriate calls to action?

 

Digital Potion has a team of digital and content marketing experts who can help you out with your content strategy.  Give us a call to understand how we could add value to your content marketing.

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