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Digital Strategy in Action

Having a strong digital strategy is a bit like having a really good map – it can help identify where you are right now, where you want to go and how you're going to get there.

We always start any digital strategy conversation with our clients by finding out what makes them tick, who they're talking to, and to whom they'd like to be talking. From there, we can help them to make decisions about the type of technology they should be using, the tone their content should take and the social media channels with which to connect.

The Lab posts below give you a guided tour of why strategy matters and how we've helped our clients build theirs. For more information on how we can help you, visit our Digital Strategy page.


digital strategy Posts

Why have some businesses stopped buying their brand name in AdWords?View Post
Search Optimisation +  Digital Strategy

Why have some businesses stopped buying their brand name in AdWords?

Is buying your brand name in AdWords a tactic that delivers value for money? Is it the correct marketing approach?

CASE STUDY: Building community through blogs View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

CASE STUDY: Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

Children are the future : what are they saying?View Post
Digital Strategy +  Web Security +  Social Media

Children are the future : what are they saying?

Today's youth are tomorrow's digital developers, designers, writers and innovators, so where might they take us? We spoke to a group of sixth-form students to find out.

Odyssey Travels' multi-site masterpieceView Post
Website Design & Development +  Digital Strategy

Odyssey Travels' multi-site masterpiece

When this luxury travel company asked us to help it update its brand across a growing suite of websites, we couldn't resist the opportunity to talk holidays.

Helping students to find the right course View Post
Website Design & Development +  Digital Strategy

Helping students to find the right course

After years of working with us on university clearing, Telegraph Media Group asked us to create a new interactive course finder that would revolutionise the way students accessed course data.

Bespoke web design for luxury men's fashion portalView Post
Website Design & Development +  Search Optimisation +  Digital Strategy

Bespoke web design for luxury men's fashion portal

It's tough to stand out against traditional brands and boutique players in the digital fashion world. So, we helped newcomer Opumo to design a full digital strategy to give its profile the maximum boost.

Firing up a new-look website View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy +  Creative & Brand

Firing up a new-look website

How we designed, built and stocked a bespoke website for this leading heat exchanger design and manufacture company.

Website design build and support for IMCAView Post
Website Design & Development +  Digital Strategy

Website design build and support for IMCA

This global marine association was looking for a new-look website that could make its well-respected, yet intricate, resource collection as easy to use as possible for members.

A fresh approach for orthotics practiceView Post
Website Design & Development +  Search Optimisation +  Inbound Marketing +  Content Marketing +  Digital Strategy

A fresh approach for orthotics practice

How restructuring this leading orthotics consultancy's web architecture is helping the business to grow.

Developing Facebook apps for luxury travelView Post
Digital Strategy +  Social Media

Developing Facebook apps for luxury travel

A look at the process we went through to create a Facebook strategy that would launch this luxury travel brand into the social media arena.

University course clearing app for The TelegraphView Post
Website Design & Development +  Digital Strategy

University course clearing app for The Telegraph

Clearing is one of the biggest events in the academic year, so when Telegraph Media Group asked us to create a new course listings system, we knew it had to be indestructible.

A new platform for apprenticeshipsView Post
Website Design & Development +  Digital Strategy

A new platform for apprenticeships

We were asked to help shape the technical architecture and content management system application for this national government website. Here's how we did it.

Digital art gallery that's as pretty as a pictureView Post
Website Design & Development +  Digital Strategy

Digital art gallery that's as pretty as a picture

How do you sell art in the digital age? It all starts with an online system that is as beautiful as the work it sells and perfectly equipped to stay one step ahead of the fierce competition.

Content strategy and guest bloggingView Post
Inbound Marketing +  Digital Strategy

Content strategy and guest blogging

Guest posting can be a very powerful SEO tool in terms of increasing your website’s traffic and extending your brand reach. It can also offer great exposure for your own blog or website if done correctly.

Avoid social media disasters with 3 easy tipsView Post
Digital Strategy

Avoid social media disasters with 3 easy tips

Social media has become an integral part of the digital marketing mix. For businesses, it’s now bordering on mandatory to have a strong social presence. But, putting together an effective social strategy can be tricky.

New digital platform for oil and gas services giantView Post
Website Design & Development +  Search Optimisation +  Digital Strategy

New digital platform for oil and gas services giant

New digital platform for this FTSE 100 oil and gas services company that would meet the strategic aims of improving SEO results and handling complex recruitment-related content with ease.

Understanding the digital marketplaceView Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

Understanding the digital marketplace

When you’re looking at launching a new website and surrounding strategy, it’s tempting to dive in feet first. But, before you get wet, it's worth taking the time to ask yourself some hard questions...

Digital marketing in 2015View Post
Content Marketing +  Digital Strategy

Digital marketing in 2015

Social media is on the rise, consumers are more discerning and using more devices than ever. So, to ring in the new year, we've dusted off our crystal ball to bring you some of the key trends that we're expecting to see over the next 12 months.

Get Connected with LinkedInView Post
Digital Strategy

Get Connected with LinkedIn

Not sure whether LinkedIn is the right tool for you? These facts and figures will help you to make informed decisions.

On trend: what’s hot in web design in 2015View Post
Website Design & Development +  Search Optimisation +  Content Marketing +  Digital Strategy

On trend: what’s hot in web design in 2015

New Year, new website? If you're just starting to think about web design and are wondering what works and what doesn't, then take a look at our handy guide of some of the trends you can expect to see coming our way in 2015...

Content marketing essentialsView Post
Content Marketing +  Digital Strategy

Content marketing essentials

How do you know whether your content is actually valuable or not, and what do we really mean by valuable content anyway?

Is Pinterest the next big marketing tool?View Post
Digital Strategy

Is Pinterest the next big marketing tool?

Pinterest has caused quite a stir since its launch. But, when you’re investing in a social media strategy it's important to be focused, so, we took a closer look to find out who might benefit most from a Pinterest account.