Digital marketing in 2015
As we hit the New Year, let’s think about what the future holds for digital marketing. We all know the landscape. Social has become integral to everyday life, consumers are more intelligent and discerning than ever before, and multi-channel presents constant new challenges. So what are the key trends set to address these issues in 2015?
Today’s consumer is cynical about traditional sales methods. And they’re not afraid to say so. Largely thanks to social, marketing is now a two way interaction between customer and brand. Increasingly, digital marketers need to think carefully about how to engage in this brave new world. Visual content, humour, innovation and even a touch of risk and vulnerability can all help brands to win trust and build loyalty.
The multi-channel mix:
Devices are commonplace nowadays and marketing needs to keep up. Technology must be ready to adapt messages to the consumer’s preferred channel – whether that be social, email, SMS or others. And that will continue to evolve. Wearable technology, for instance, has fast morphed from a futuristic concept into a product ready to hit the shelves. The digital industry needs to be constantly primed and ready to maximise these new opportunities.
Getting back to basics:
With all the innovations in the space, it can be easy to get so carried away with the next big thing that you forget about the people at the end of the chain. Businesses are starting to recognise this, and to revisit their basic market insights to better understand how and to whom they’re communicating. That’s no bad thing, given the complexity of how humans interact in an online world.
The smartphone has the power to remove barriers to conversion in a way we’ve never seen before. The ability to present content, calls to action and the conversion mechanism to the customer instantaneously and all via one channel will revolutionise digital marketing’s potential. Those that recognise this early are those who will achieve serious wins for their business.
Today’s digital strategies have to be integrated, holistic and user focused. That’s not easy to achieve without the right expertise. If you feel your digital marketing is falling short, talk to Digital Potion for expert help and advice in aligning your strategy to a new and complex world of user expectations.