Web Design & Development
Want visitors to engage with your site? Well, you've got less than a minute.
Not long is it? It may surprise you to know that 53 seconds is the average time that visitors spend on a website before they decide whether to stay with you or look elsewhere.
That’s why it's so important that your website stands out from the crowd.
It starts with design. We're not just talking about a facelift, here. Of course, your website needs to look good, but the visual hierarchy, page structure, where you place your key messages and 'calls to action' are just as vital if you want your customers to stick with you.
We've all been on websites that are difficult to navigate or don't adjust properly for the device we're viewing it on. Likewise, many websites underperform because their calls to action – the little bits of copy that encourage a visitor to do something – are confusing, or simply don't exist. All of these things have an impact on the way in which someone interacts with your website and can influence how long they stay put.
In the business, we call your site's structural integrity 'user interface design', but all that really means is making sure that you have a website that responds to your customers' needs. Is your navigation as clear and simple as possible? Is each element of each web page neatly arranged? Essentially, is your website a joy or a headache to use?
If you want to grab more than 53 seconds of your customers' time, then your website needs to look good and work well across all platforms. In short, it needs to respond to the demands of its user.
Everything from your menu layout to where your copy, images and calls to action sit on the page have to be thought about in terms of this responsive design. Get this right, and you have one of the most powerful marketing tools at your fingertips.
We were early adopters of responsive design and love the challenges that it presents. Explore our Web Design and Development page in The Lab to find out more about how we do it.
We've learned a host of techniques that can help us to build you a beautiful, user-friendly website, no matter which device your customers are using. It's a proven model that not only ensures that your clients stay on your website, but will have them coming back for more.
We like to think we’re friendly people making friendly websites. So, give us a shout.