let's be social
Likes, pokes, shares, hashtags…we're all at it.
Social media has revolutionised the way in which we share information. In fact, according to we are social, 2.31 billion of us are active social media users and the numbers are rising. Fast. In just the past year, mobile social users rose by a staggering 17%.
But, social media offers so much more than just the ability to like the latest cat post or share a brand's latest discount. It is a chance to have a proper chat with your customers. It's about listening to them and responding to their needs, rather than waffling on about what you think they might like. The speed with which the social scene is changing is eye-watering, but, with some in-depth research into your audience and their interests, it can be incredibly rewarding as well.
At Digital Potion, we can help you to find out which social media channels your customers are using and how they like to talk to brands. Your social strategy is intricately tied to your wider digital strategy, so we'll take an approach that will help you to understand what's available for you out there and what works best for your customers.
To get you started, here are some things to consider:
Beyond Facebook and Twitter – 1.65 billion of us are active Facebook users, with Twitter clocking up 332 million. There's no doubt that the 'big two' play vital roles in today's social market, but are they the best way to talk to your customers? There are lots of options available these days and it's about choosing the right network for the right conversation. We can help you to identify the channels that are best for your business and that blend perfectly with your other marketing plans.
Data gathering – by listening to your customers via your social networks, you can find out what they care about and identify potential supporters and advocates of your brand. We can then use this knowledge to inform and improve your overall digital marketing strategy.
Sharing is caring – while we always caution quality over quantity, there is no doubt that interesting, relevant content has become incredibly important to social success. Whether you create that content, or we do it for you, we can help you to create meaningful conversations with your customers and supporters.
Stronger together – one of the very best things about social media is its immediacy. It allows us to talk in real time to people all over the world who are interested in the same things as us. As a business, it allows you to respond to enquiries, suggestions and feedback more quickly, as well as offering you the chance to start a conversation with your customers before, during and after they've bought your product or service.
So, if you're not sure where to start your social conversation, or want some advice on building your profile, then give us a call. We're very sociable people.