social media marketing

Social media has an important role to play in your overall digital strategy - it gives you the means to promote new blog posts and raise awareness of products.

It can also support your SEO. However, social media accounts you lose one of the key reasons why social media can be so effective - immediacy. For instance, tweets that respond immediately to a trend of discussion have some of the highest re-tweet and follow rates. But if handled by a third party, it may take time to filter through meaning you've lost significant social media advantage.

Digital Potion does offer a full range of social media management, but increasingly we’re recommending that our clients manage their channels themselves. If you're not sure where to start we can provide training that helps you get to grips with the different advantages of each channel and how best to interact with your target audiences.

Social media does not automatically offer a conversion rate that would make it a viable marketing investment in its own right. The chances of someone buying something directly from a tweet is in the 10,000s to 1 and the cost of getting those views often far exceeds any profit from the sale.


Always tailored never templated

Search Engine OptimisationView more

Search Engine Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Content MarketingView more

Content Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Design & DevelopmentView more

Design & Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine MarketingView more

Search Engine Marketing

Search Engine Marketing comes in handy. It's the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click'

Digital PRView more

Digital PR

A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Video & AnimationView more

Video & Animation

Videos and animation are highly shareable. They make you stand out from the crowd whilst fulfilling the primary goal of putting your content first.

BrandingView more

Branding

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Social mediaView more

Social media

Social media can transform the way you talk to your customers, but if you’re not sure where to start your conversation, or want some advice on building your profile, give us a call. We're very sociable people.

Curious Writer | EditorialView more

Curious Writer | Editorial

Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

WORK WE’VE DONE

WordPress is slowView more
Development + SEO + User Experience

WordPress is slow

Although websites that use WordPress seem more cost effective, they may no longer be such a great option. We analyse the page loading speeds of a WordPress website and compare it to a bespoke build.

What questions should you be asking your SEO agency?View more
Development + SEO + Content

What questions should you be asking your SEO agency?

Do you have concerns about the state of your website performance in search? Do you have a web or SEO agency that does not explain what they do for you? These are some simple questions you should be asking your SEO agency.

Building inbound partnershipsView more
Digital PR + SEO + Content

Building inbound partnerships

A behind-the-scenes look at how we typically build inbound partnerships between our clients and other websites in order to improve the distribution of content to broader audiences.

Got a new website but your traffic has bombed????View more
Development + SEO + Content

Got a new website but your traffic has bombed????

Got a new website but your traffic has bombed???? The most important factor in our experience for traffic loss is down to a lack of URL migration planning.

Building community through blogsView more
Creative Design + Development + Digital PR + SEO + Content + Social Media

Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

Why have some businesses stopped buying their brand name?View more
Digital PR + SEO + Search Engine Marketing

Why have some businesses stopped buying their brand name?

If your site's ranking is weak you can still get to the first page of search results, as long as you’re willing to pay up. Find out why some businesses have stopped buying their brand name.

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If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
David Duggan
OWNER & FOUNDER OF DAVID DUGGAN WATCHES