social media marketing

Social media has an important role to play in your overall digital strategy - it gives you the means to promote new blog posts and raise awareness of products.

It can also support your SEO. However, social media accounts you lose one of the key reasons why social media can be so effective - immediacy. For instance, tweets that respond immediately to a trend of discussion have some of the highest re-tweet and follow rates. But if handled by a third party, it may take time to filter through meaning you've lost significant social media advantage.

Digital Potion does offer a full range of social media management, but increasingly we’re recommending that our clients manage their channels themselves. If you're not sure where to start we can provide training that helps you get to grips with the different advantages of each channel and how best to interact with your target audiences.

Social media does not automatically offer a conversion rate that would make it a viable marketing investment in its own right. The chances of someone buying something directly from a tweet is in the 10,000s to 1 and the cost of getting those views often far exceeds any profit from the sale.


Always tailored never templated

Search Engine OptimisationView more

Search Engine Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Content MarketingView more

Content Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Design & DevelopmentView more

Design & Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine MarketingView more

Search Engine Marketing

Search Engine Marketing comes in handy. It's the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click'

Digital PRView more

Digital PR

A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Video & AnimationView more

Video & Animation

Videos and animation are highly shareable. They make you stand out from the crowd whilst fulfilling the primary goal of putting your content first.

BrandingView more

Branding

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Social mediaView more

Social media

Social media can transform the way you talk to your customers, but if you’re not sure where to start your conversation, or want some advice on building your profile, give us a call. We're very sociable people.

Curious Writer | EditorialView more

Curious Writer | Editorial

Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

WORK WE’VE DONE

Marketing to Baby BoomersView more
Creative Design + Digital PR + SEO + Search Engine Marketing + Content

Marketing to Baby Boomers

Marketing to Baby Boomers - Baby boomers are the wealthiest generation in human history. But while they control more than 90% of the world’s wealth, both privately and corporately, they remain one of the most difficult to convert from browser to buyer.

WordPress is slowView more
Development + SEO + User Experience

WordPress is slow

Although websites that use WordPress seem more cost effective, they may no longer be such a great option. We analyse the page loading speeds of a WordPress website and compare it to a bespoke build.

What questions should you be asking your SEO agency?View more
Development + SEO + Content

What questions should you be asking your SEO agency?

Do you have concerns about the state of your website performance in search? Do you have a web or SEO agency that does not explain what they do for you? These are some simple questions you should be asking your SEO agency.

Building inbound partnershipsView more
Digital PR + SEO + Content

Building inbound partnerships

A behind-the-scenes look at how we typically build inbound partnerships between our clients and other websites in order to improve the distribution of content to broader audiences.

Got a new website but your traffic has bombed????View more
Development + SEO + Content

Got a new website but your traffic has bombed????

Got a new website but your traffic has bombed???? The most important factor in our experience for traffic loss is down to a lack of URL migration planning.

Building community through blogsView more
Creative Design + Development + Digital PR + SEO + Content + Social Media

Building community through blogs

Take a look at how we mixed beautiful design with professional storytelling and a simple-to-use technical framework to help this sportswear brand build community through content.

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Lisa is an absolute pleasure to work with. She is dynamic, an excellent writer, who makes it simple to understand. If you are looking for some fresh air when it comes to content, look no further.
BP
Hitesh Parmar - Learning Innovation Director
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Digital Potion are awesome! We have used them for our website and digital marketing for about 5 years now, and are extremely happy with their service.
Odyssey Travels Group
Marc Harris - Founder
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I really couldn't recommend Digital Potion enough, the team are fantastic at what they do and really have such a passion not only for their task but also your business.
William Loughran
Juliette Loughran - Director
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Digital Potion managed to get my website to no.1 on Google listings for the majority of my keywords. Since then we have so much work that I can't find enough staff to physically do the typing and have to turn work away!
TypeOut
Jason Laborde - Founder
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If you want passion, total commitment and great expertise look no further than Ed Davison and his team at Digital Potion.”
David Duggan Watches
David Duggan - Founder
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In a world full of jargon, DP has been the only company I have met who has been able to explain what SEO actually means and then had the expertise to put words into action. Our organic traffic is up thus reducing our reliance on Adwords for new enquiries.
London Orthotic Consultancy
Julian English - Marketing Director
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We have partnered with Digital Potion for more than five years. During this time they have always taken the lead on project direction and technical development. They have a great track record of delivering on their promises and have successfully maintained our projects with the technical expertise and high standards our requirements demand.
The Telegraph
Alex Jones - Group Agency Director
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