social media marketing
Social media has an important role to play in your overall digital strategy - it gives you the means to promote new blog posts and raise awareness of products.
It can also support your SEO. However, social media accounts you lose one of the key reasons why social media can be so effective - immediacy. For instance, tweets that respond immediately to a trend of discussion have some of the highest re-tweet and follow rates. But if handled by a third party, it may take time to filter through meaning you've lost significant social media advantage.
Digital Potion does offer a full range of social media management, but increasingly we’re recommending that our clients manage their channels themselves. If you're not sure where to start we can provide training that helps you get to grips with the different advantages of each channel and how best to interact with your target audiences.
Social media does not automatically offer a conversion rate that would make it a viable marketing investment in its own right. The chances of someone buying something directly from a tweet is in the 10,000s to 1 and the cost of getting those views often far exceeds any profit from the sale.