social media marketing

Social media has an important role to play in your overall digital strategy - it gives you the means to promote new blog posts and raise awareness of products.

It can also support your SEO. However, social media accounts you lose one of the key reasons why social media can be so effective - immediacy. For instance, tweets that respond immediately to a trend of discussion have some of the highest re-tweet and follow rates. But if handled by a third party, it may take time to filter through meaning you've lost significant social media advantage.

Digital Potion does offer a full range of social media management, but increasingly we’re recommending that our clients manage their channels themselves. If you're not sure where to start we can provide training that helps you get to grips with the different advantages of each channel and how best to interact with your target audiences.

Social media does not automatically offer a conversion rate that would make it a viable marketing investment in its own right. The chances of someone buying something directly from a tweet is in the 10,000s to 1 and the cost of getting those views often far exceeds any profit from the sale.

Always tailored never templated

Search Engine Optimisation

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.

Content Marketing

Our copywriters have worked for national magazines, FTSE 100 companies, charities and global brands. They're never happier than when they’re telling stories.

Design & Development

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine Marketing

Search Engine Marketing comes in handy. It's the fastest way of driving lots of traffic to your website, using a process commonly known as 'pay per click'

Digital PR

A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Video & Animation

Videos and animation are highly shareable. They make you stand out from the crowd whilst fulfilling the primary goal of putting your content first.

Branding

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Social media

Social media can transform the way you talk to your customers, but if you’re not sure where to start your conversation, or want some advice on building your profile, give us a call. We're very sociable people.

Curious Writer | Editorial

Run by our editorial director Lisa Andrews, Curious Writer specialises in helping businesses create compelling stories for a range of mediums. We love taking complex subjects – such as science and technology – and turning them into easy-to-read copy.

WORK WE’VE DONE

Marketing to Baby Boomers

Marketing to Baby Boomers - Baby boomers are the wealthiest generation in human history. But while they control more than 90% of the world’s wealth, both privately and corporately, they remain one of the most difficult to convert from browser to buyer.