We all need a little boost sometimes – like buying yourself that bar of chocolate straight after a gym session or adding Vanish to your regular washing powder to make your clothes shinier.
Sadly, websites don't run on chocolate (although they really should), but you can give yours a boost using inbound marketing.
Successful inbound marketing works by building targeted relationships with third-party websites whose own audiences are interested in your industry. That interest is crucial. There's no point talking to a sailing website community about sharing content when you're trying to sell baking equipment.
This type of marketing is an important part of search engine optimisation (SEO) and can be incredibly useful for businesses that are looking to raise the credibility of their website or even a specific page on search engines. It can drive new traffic to your site and improve your rankings on Google and its rivals.
Not every business finds inbound marketing easy. The key is to create content that is truly relevant to the readers or community that hang out at your partner website. And, it has to offer the reader something new – be it knowledge, a video, a laugh, cry or discount.
So long as you follow a few SEO rules, inbound marketing can bring together like-minded communities, encourage untapped audiences to try your brand, and work wonders for your website's search engine reputation – further boosting your chances of increased traffic.
For more tips and advice, check out our Inbound Marketing page in The Lab.
At Digital Potion, we love helping our clients to earn those links and get an SEO boost because of it. Our inbound marketing work always starts by listening to your needs and goals before getting stuck into some good, old-fashioned research and analysis. We help you to identify the credible voices in your industry – essentially, who is already talking/writing/blogging about your area of interest – and work with you to build and maintain long-term, mutually-beneficial partnerships, based on the sharing of top-notch content.
We're very excited about the inbound marketing partnerships that we've already helped our clients to develop and we'd love to share those success stories with you.