Email is one of the fastest, most efficient and cost-effective ways to communicate with people. It's also fast becoming one of the most exhausting. According to a report by McKinsey Global Institute in 2012, the average worker spends 28% of their work time managing email.
Not only are we spending almost a third of our working time dealing with emails, but we're also making faster and faster decisions about whether to interact with their content or not. We've all signed up to that email newsletter that never gets opened.
Before you reach for pen and paper, though, there are ways of making sure that your email stands out from the ever-expanding crowd. Get it right, and you can make your customers feel loved, creating and strengthening relationships based on brand loyalty and trust.
The key to success is in the detail. Digital Potion uses some of the best eMarketing tools on the market to help you personalise your digital communications in ways that go far beyond someone's name.
As with all our other services, we start with you and your audience. Once we know a bit about you, we will help you to create an eMarketing strategy. We'll then use the best tools for the job to make email easier for you to manage and more engaging for your customers – whether that's sharing industry news, focusing on what's happening in-house, or sending your customers hints, tips or competitions.
We've handled email campaigns of all sizes, ranging from a handful of devoted readers to tens of thousands of potential holidaymakers. And, we've helped our clients to improve response rates, raise brand awareness and increase customer loyalty. We're quite chuffed about that.