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Digital strategy

All that amplification of low-hanging fruit and leveraging your bottom line. Makes your head hurt, right?

At its heart, though, strategy is just an action plan that says this is what we want to achieve and this is how we will do it.

Luckily, at Digital Potion, we love strategy. We love getting together with our clients to find out who they're talking to and who they want to talk to; we love coming up with new, clever ways of making those conversations as meaningful as possible; we love picking the right technology and media channels to make those conversations as simple as possible; and we love creating the content that will get those conversations started.

It all starts with a clear, simple strategy tailored to your needs. To give you an idea of the way in which we do this, we will:

  • identify your audience;
  • conduct targeted industry research;
  • recommend the right digital technologies for your business;
  • work out what you want to say and how to say it;
  • tap into your customers' vocabulary, using keyword research and analysis;
  • and create lots of high-quality, targeted content.

 

To see examples of how we put this into practice, take a look at our Digital Strategy page in The Lab.

We pride ourselves on our honest, consultative approach and, while we know our business, you know yours better. That's why your strategy will be driven by your needs, using the best technology for you, the right social media channels for your customers and a tone of voice that always sounds like you. Oh, and while we're experts in code, we’ll never, ever talk to you in it.


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