SEARCH or EXPLORE

Digital strategy

All that amplification of low-hanging fruit and leveraging your bottom line. Makes your head hurt, right?

At its heart, though, strategy is just an action plan that says this is what we want to achieve and this is how we will do it.

Luckily, at Digital Potion, we love strategy. We love getting together with our clients to find out who they're talking to and who they want to talk to; we love coming up with new, clever ways of making those conversations as meaningful as possible; we love picking the right technology and media channels to make those conversations as simple as possible; and we love creating the content that will get those conversations started.

It all starts with a clear, simple strategy tailored to your needs. To give you an idea of the way in which we do this, we will:

  • identify your audience;
  • conduct targeted industry research;
  • recommend the right digital technologies for your business;
  • work out what you want to say and how to say it;
  • tap into your customers' vocabulary, using keyword research and analysis;
  • and create lots of high-quality, targeted content.

 

To see examples of how we put this into practice, take a look at our Digital Strategy page in The Lab.

We pride ourselves on our honest, consultative approach and, while we know our business, you know yours better. That's why your strategy will be driven by your needs, using the best technology for you, the right social media channels for your customers and a tone of voice that always sounds like you. Oh, and while we're experts in code, we’ll never, ever talk to you in it.

SEARCH ENGINE OPTIMISATION

Black hat SEO versus white hat SEO today

Black hat SEO versus white hat SEO today

Search engine optimisation (SEO) can be a dark art or a science, depending on your approach. But what is the difference between good and bad SEO and why should you care if both seem to offer results?

Search Optimisation +  Content Marketing +  Digital Strategy
Why have some businesses stopped buying their brand name in AdWords?

Why have some businesses stopped buying their brand name in AdWords?

Is buying your brand name in AdWords a tactic that delivers value for money? Is it the correct marketing approach? What’s more, does a brand name buy-up yield the same profit as it did five years ago?

Search Optimisation +  Digital Strategy

INBOUND MARKETING

SEO Tactics - Building inbound partnerships

SEO Tactics - Building inbound partnerships

A behind-the-scenes look at how we typically build inbound partnerships between our clients and other websites in order to improve the distribution of content to broader audiences.

Inbound Marketing +  Content Marketing
A fresh approach for orthotics practice

A fresh approach for orthotics practice

How restructuring this leading orthotics consultancy's web architecture is helping the business to grow.

Website Design & Development +  Search Optimisation +  Inbound Marketing +  Content Marketing +  Digital Strategy

DIGITAL STRATEGY

Black hat SEO versus white hat SEO today

Black hat SEO versus white hat SEO today

Search engine optimisation (SEO) can be a dark art or a science, depending on your approach. But what is the difference between good and bad SEO and why should you care if both seem to offer results?

Search Optimisation +  Content Marketing +  Digital Strategy
Why have some businesses stopped buying their brand name in AdWords?

Why have some businesses stopped buying their brand name in AdWords?

Is buying your brand name in AdWords a tactic that delivers value for money? Is it the correct marketing approach? What’s more, does a brand name buy-up yield the same profit as it did five years ago?

Search Optimisation +  Digital Strategy