Digital PR, Inbound, Outreach

Digital PR drives customers to your business via links from third party websites, online publications and customer reviews. This can dramatically improve your website’s search engine rankings, as well as being a powerful marketing tool. But effective Digital PR isn’t just about generating links – it’s also about generating links from sites that Google ranks highly on numerous criteria. And that’s not so easy to achieve.

What’s more, the reverse is also true. A link to your site from a site that Google reads as low value, or non-compliant to it's guidelines, can actually harm your site’s SEO. This can result in serious demotion in ranking amongst search engines.

Achieving a link from a high value domain is an extremely tricky process. These links cannot be purchased - their value is defined purely by quality and relevance. The only effective way to achieve links from high value websites is through providing great content and building ongoing relationships.

Digital Potion has spent years building relationships with high traffic, high authority websites. Our Digital PR professionals are all senior media and marketing specialists with a proven track record and extensive media networks. They innately understand what online journalists are looking for, they have the contacts to open doors and the experience to make your pitch grab a web editor’s attention. That equips them to jump right in and start earning links for you. It’s a cost-effective solution that drives results, leaving you free to get on with the business of running your business.