Creative & Brand

We all know our Coca-Cola from our Google, or our Nike from our Facebook.

Why? Brand. Each has a brand so strong and so consistently applied that they have become synonymous with modern life. Think about it: we don't use search engines anymore, we 'Google'; we don't email someone, we 'Facebook' them.

According to writer and entrepreneur Seth Godin, a brand is "the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

No matter how large or small you are, brand matters. But, a brand is just a logo, right? Nope. It's so much more than that. 

Think of a pebble dropped into a lake. The initial splash is your logo and, without it, nothing much else happens. But, the ripples that follow are what help you to build and grow your brand. The first ripple represents your marketing and communications materials – the resources that reinforce your brand identity. The second ripple represents your brand experience – how customers respond and interact with your business. How customers perceive your brand will be affected by your choices on photography style, tone of voice, social media usage, even the internal values by which you and your employees operate. 

Brand doesn't have to be complicated – think of the Nike swoosh, or Apple's apple – but it does have to be consistent. Consistency drives credibility, which drives loyalty. 

Our creative director has worked with all sorts of fascinating brands, from international non-profit foundations to global hotel chains. Check out our Creative & Brand page in The Lab to see some examples of his work.

We are as comfortable working with existing brands and their guidelines as we are with start-up businesses that are just beginning to think about their brand development. 

We start by understanding what makes you tick – everything from your unique selling point, business ethos, your perfect customer and your competitors – in order to build a picture of where your business sits in your market. From there, we kick off the logo development process with a selection of concepts that we then begin to refine and pare down until we reach a final design that you are happy with. Along the way, we consider and advise on colour palettes, fonts and styling that will both complement the logo design and, crucially, form the foundations of your brand guidelines. We take a very collaborative approach to our design process and we will work with you step-by-step to create a brand that you love. 

Your brand says a lot about you. Make sure that it's saying the right things.



Do you know who your clients are? What they want? How they want it delivered? We can help you to create a digital strategy that fits your business beautifully.


A well-planned inbound marketing strategy can transform your search engine rankings, so if you think your website needs a lift, then a Digital Potion pep talk might be just what you're looking for.

Creative &

They say first impressions count, which is why your brand is so important. If you're just starting out, or would like to refresh your look, come and talk to our lovely creatives.

Web Design &

As early adopters of responsive design, we've learned a host of techniques that can help us to build you a beautiful, easy-to-use website, no matter which device it is viewed on.

Search Engine

A great SEM campaign can provide a welcome boost to your website's traffic. Using our tried-and-tested tools and techniques, we can help you to get more clout for your click.

Search Engine

If you're looking for greater visibility and higher traffic volumes, then talk to us. We have an outstanding track record in helping clients to climb the Google rankings.


SEO Tactics - Building inbound partnerships

SEO Tactics - Building inbound partnerships

A behind-the-scenes look at how we typically build inbound partnerships between our clients and other websites in order to improve the distribution of content to broader audiences.

Inbound Marketing +  Content Marketing
A fresh approach for orthotics practice

A fresh approach for orthotics practice

How restructuring this leading orthotics consultancy's web architecture is helping the business to grow.

Website Design & Development +  Search Optimisation +  Inbound Marketing +  Content Marketing +  Digital Strategy