Weir Hotel Group

Entreprenial Hotel Group

Client Testimonial

"We don't mind admitting we feel out of our depth when it comes to the internet, and that's why we rely on Digital Potion for the development of our websites and their expertise in planning our online strategy.

Digital Potion took the time to really get to know our business and give us the confidence we lacked.

Thanks to Digital Potion, we see the internet as an opportunity, not a catastrophe."

Teresa Desantis - Owner of the Weir Hotel Group

Background

The Weir Hotel in Walton-on-Thames is one of a number of properties owned by an independent hotel group.

They were successfully expanding their operations in the south-east with Digital Potion acting as their advisors in the digital space, directing their online marketing and presence.

Objectives

Digital Potion were initially approached to propose and design a simple website for the first of their properties.

The budget was very small, which presented its own significant challenges. Digital Potion believe in saving our clients' money and also helping them plan for the future. As the company wished to expand their properties, we saw that a long-term relationship would pay dividends and hatched a very cost-effective solution that would enbable other properties to come on board as the company expanded its reach through the south east of England.

This is a great example of what can be achieved on very little investment and how open source solutions can offer a lifeline to new startup businesses, conscious of spending too much, too soon.

Results

Digital Potion provided a very cost-effective solution, providing all the creative, technical development and infrastructure covering all of our client's requirements.

Additionally, their application provides the perfect foundation meeting their current demands and at the same time will smooth the road for further expansion into online additional properties, online reservations / booking and further marketing.

Through this case study Digital Potion proves that a lot can be done with a very modest budget.  It shows that a web strategy is affordable for all businesses, and makes sense if the solution can grow organically alongside the business.  It also illustrates that although we are from a 'big agency' background, we are flexible enough to provide services to small and medum-sized-businesses, too.

www.weirhotel.co.uk/