Search Optimisation

Digital Potion are Google Consultants and search engine optimisation specialists. We pride ourselves on the effectiveness of our work and the benefits that we can pass onto our clients.

Search engine optimisation is all about increasing the visibility of websites, through effective techniques, understanding and hard work. We are proficient in many search engines, but specialise in Google, as it is the current market leader (Google receives 87 percent of UK and 68 percent of US searches - according to Hitwise.co.uk), although much of our work provides additional benefits, including the accessibility of the website and its ease of use.

We believe whole-heartedly in the power of 'natural search' and we strive to ensure that the quality of site build strictly adheres to best practice, and that the content creates clear messages throughout, using specifically selected vocabulary that is easy and well understood for both bots and humans alike.

We understand the science and art of search engine optimisation and can analyse existing sites providing consultancy and advice to in-house development teams.

why are search engines like a can opener?

Both were developed as after-thoughts in the shadow of a great invention and both are critical to the invention's application.

Strange but true and thankfully we did not have to wait 50 years for Google to come along.